Senior Manager of Performance Marketing

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Written by AI from the job title and company, not by Toptal, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Performance Marketing at Toptal is responsible for designing, executing, and optimizing marketing strategies that drive measurable growth and enhance the brand's presence in the market. The ideal candidate will lead a team of marketing professionals, leveraging analytics to ensure campaigns are data-driven, cost-effective, and aligned with business objectives. This role requires a strong blend of creative and analytical thinking, with a focus on continuously improving performance through innovative marketing initiatives and effective channel management.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies to achieve growth targets.
• Oversee the management and optimization of paid media channels including PPC, display advertising, and social media advertising.
• Analyze campaign performance data to provide insights and recommendations for continuous improvement.
• Lead a team of marketing professionals, guiding and mentoring them to drive performance results.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and product launches.
• Conduct A/B testing to enhance campaign effectiveness and increase conversion rates.
• Manage partnerships with external agencies and vendors to ensure quality service delivery.
• Provide regular reports on campaign performance against benchmarks and KPIs.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
• A minimum of 5 years of experience in performance marketing or a related field.
• Proven track record of managing successful digital marketing campaigns with measurable results.
• Strong knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Experience with analytics tools such as Google Analytics, SEMrush, or equivalent platforms.
• Exceptional leadership and team management skills.
• Excellent analytical, organizational, and communication skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a range of technologies and tools to facilitate campaign management and analysis. This includes platforms such as Google Ads, Facebook Ads Manager, HubSpot, and various marketing automation tools. Knowledge of analytics software, particularly Google Analytics and Tableau, is essential for monitoring and reporting on campaign effectiveness. Familiarity with CRM tools and A/B testing software will be critical in optimizing marketing performance.

Ideal Candidates

Ideal candidates for the Senior Manager of Performance Marketing role will possess a combination of analytical prowess and creative thinking. They will be driven by results, demonstrating an ability to interpret complex data to guide marketing strategies. Strong collaborators, they will effectively communicate insights across teams and inspire their staff to innovate. A proactive mindset, adaptability to changing market conditions, and a passion for continuous learning will further define their success in this role.