Senior Manager of Performance Marketing

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Written by AI from the job title and company, not by Toptal, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Performance Marketing at Toptal will be responsible for driving the strategic vision, planning, and execution of performance marketing initiatives. The successful candidate will leverage data-driven insights to optimize customer acquisition channels, create targeted marketing campaigns, and enhance overall brand presence. This role demands a strong analytical mindset, leadership capabilities, and proficiency in digital marketing tactics, all while ensuring that our marketing strategies are aligned with Toptal's business objectives.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize multi-channel marketing campaigns across platforms including SEM, SEO, display, and social media.
• Analyze performance data and KPIs to derive actionable insights; consistently report on campaign effectiveness to stakeholders.
• Collaborate with cross-functional teams, including product and content, to create cohesive marketing strategies.
• Lead a team of marketing specialists, providing mentorship and guidance to foster professional growth and improvement.
• Manage budgets and allocations for performance marketing campaigns to maximize ROI.
• Stay updated on the latest industry trends and technologies to maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in performance marketing, with a proven track record of delivering successful campaigns.
• Expertise in online marketing channels and tools, including Google Ads, Facebook Ads, and analytics platforms.
• Strong analytical skills with the capability to interpret data and make informed strategy decisions.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a range of technologies and software including Google Analytics, Google Ads, Facebook Business Manager, SEMrush, HubSpot, and various marketing automation tools. Familiarity with A/B testing platforms and CRM software will also be essential to optimize campaigns and manage customer interactions effectively.

Ideal Candidates

Ideal candidates for this position will possess a dynamic and analytical mindset combined with a passion for digital marketing. They will demonstrate a strong proclivity for data analysis, creativity in campaign execution, and resilience in overcoming challenges. Successful individuals will thrive in a collaborative environment, showing initiative and a continuous desire to learn and adapt in a fast-evolving industry.