Senior Manager, Performance Marketing

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Written by AI from the job title and company, not by Absorb Software, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Performance Marketing at Absorb Software will lead the development and execution of our performance marketing strategy to drive measurable customer acquisition and revenue growth. This role involves collaborating with cross-functional teams to optimize multi-channel marketing campaigns, analyzing performance metrics to inform decision-making, and managing a team of marketing specialists. The successful candidate will leverage data-driven insights to enhance operational efficiency and ultimately contribute to our overarching business objectives.

Job Responsibilities

• Develop, implement, and measure comprehensive performance marketing strategies that align with business goals.
• Oversee and optimize multi-channel advertising campaigns, including SEM, display, social media, and email marketing.
• Analyze campaign performance data to derive actionable insights and improve ROI.
• Manage and mentor a team of marketing professionals, fostering an environment of creativity and data-driven decision-making.
• Collaborate closely with product, sales, and customer success teams to ensure cohesive marketing efforts.
• Monitor industry trends and competitor performance to inform strategy adjustments and identify growth opportunities.
• Prepare detailed reports and presentations on performance marketing initiatives for stakeholders at various levels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in performance marketing, with a focus on digital channels.
• Proven track record of managing and optimizing multi-channel marketing campaigns.
• Strong analytical skills with experience using marketing analytics tools and platforms.
• Excellent leadership and team management skills, with demonstrated ability to guide and develop talent.
• Exceptional verbal and written communication skills, capable of presenting complex information simply and effectively.
• Knowledge of SEO, PPC, and conversion rate optimization methods.

Technologies & Tools

The Senior Manager, Performance Marketing will work with a variety of technologies and tools that facilitate effective marketing practices. This includes, but is not limited to, marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics, SEM platforms (Google Ads, Bing Ads), social media management tools (Hootsuite, Sprout Social), and customer relationship management systems (Salesforce, Dynamics 365). A familiarity with A/B testing tools and conversion tracking will be essential for optimizing performance.

Ideal Candidates

Ideal candidates for the Senior Manager, Performance Marketing position are strategic thinkers, driven by data, and possess a deep understanding of digital marketing channels. They should demonstrate a proactive approach to problem-solving and exhibit a passion for staying current on marketing trends and technologies. Strong interpersonal skills combined with the ability to thrive in a fast-paced, collaborative environment are crucial. Successful candidates will be ambitious, adaptable, and committed to achieving results while developing their team's capabilities and fostering a culture of innovation.