Senior Manager, Performance Marketing

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Written by AI from the job title and company, not by Absorb Software, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Performance Marketing at Absorb Software will lead the strategic development and execution of multi-channel marketing initiatives aimed at optimizing customer acquisition, retention, and engagement. This role demands a data-driven leader who can leverage analytics and insights to drive measurable results while managing a team of marketing professionals. The successful candidate will collaborate closely with cross-functional teams to align marketing strategies with overall business objectives, ensuring a cohesive approach to brand presence and market growth.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies across various channels, including SEM, display advertising, and social media.
• Analyze marketing metrics and key performance indicators to assess campaign effectiveness and optimize marketing efforts.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and continuous improvement.
• Collaborate with product management and sales teams to ensure alignment of marketing strategies with product offerings and market trends.
• Oversee budget allocation and management to ensure optimal utilization of resources and maximize return on investment (ROI).
• Stay abreast of industry trends and competitive landscape, providing insights and recommendations for innovative marketing approaches.
• Conduct regular reporting to senior management, highlighting performance insights and strategic recommendations for future campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in performance marketing, with a focus on digital channels.
• Proven experience in managing teams and driving performance through data-driven decision making.
• Strong analytical skills with proficiency in marketing analytics tools, such as Google Analytics and similar platforms.
• Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels.
• Familiarity with budget management and performance reporting.
• Prior experience in B2B SaaS marketing is highly advantageous.

Technologies & Tools

The Senior Manager, Performance Marketing will utilize a variety of technologies and tools to support their marketing strategies. These may include digital advertising platforms such as Google Ads and Facebook Ads, marketing automation tools like HubSpot or Marketo, and analytics software such as Google Analytics and Tableau. Familiarity with CRM systems and content management systems (CMS) will also be essential for optimizing customer interactions and engagement efforts.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of analytical, strategic, and creative thinking abilities. They should demonstrate a proactive approach to problem-solving, coupled with a passion for performance marketing and a commitment to excellence. A collaborative mindset and the capability to thrive in a fast-paced, dynamic environment will be vital, as will a keen interest in market trends and emerging technologies. Strong leadership qualities and the ability to inspire and motivate a team are essential for driving successful marketing initiatives at Absorb Software.