Senior Manager, Performance Marketing

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Job Overview

As a Senior Manager of Performance Marketing at Because, you will spearhead innovative marketing initiatives aimed at driving measurable results and improving the overall effectiveness of our marketing campaigns. This pivotal role involves strategic planning, execution, and continuous optimization of performance-based channels such as paid search, social media, and affiliate marketing. Your insights will shape our marketing strategies, while collaboration with cross-functional teams will ensure alignment with overall business objectives to foster growth and enhance brand visibility.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies that align with business goals.
• Manage budgets and allocate resources efficiently across various performance channels.
• Analyze campaign performance data and derive actionable insights for continuous improvement.
• Collaborate with creative and content teams to optimize ad copy and visual assets.
• Lead A/B testing efforts to refine marketing strategies and enhance user experience.
• Monitor industry trends and competitor activities to identify growth opportunities.
• Present performance reports to senior leadership with recommendations for future campaigns.
• Mentor and develop junior marketing team members, fostering a culture of continuous learning.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• Minimum of 7 years of experience in performance marketing or digital marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Strong understanding of PPC, SEO, and social media marketing strategies.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Demonstrated leadership skills with experience managing teams.
• Exceptional communication skills, both written and verbal.

Technologies & Tools

The Senior Manager, Performance Marketing will be expected to leverage a variety of technologies and tools to maximize campaign effectiveness and analyze data efficiently. Key technologies include Google Ads, Facebook Ads Manager, Google Analytics, CRM systems such as Salesforce, and marketing automation platforms like HubSpot. Familiarity with data visualization tools, such as Tableau or Looker, is also beneficial for presenting actionable insights.

Ideal Candidates

Ideal candidates for the Senior Manager, Performance Marketing position will exhibit a strong blend of analytical thinking and creative problem-solving skills. They will thrive in a fast-paced environment, embrace challenges with a positive attitude, and have a proven track record of driving successful marketing campaigns. Strong interpersonal skills will be essential for effective collaboration with different teams, while a passion for data-driven decision-making and a commitment to fostering an inclusive team culture will position them as a valuable asset to the organization.