Senior Manager, Performance Marketing

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Written by AI from the job title and company, not by Evelyn & Bobbie, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Performance Marketing at Evelyn & Bobbie will play a pivotal role in driving our online marketing strategies through data-driven decision-making and innovative campaign execution. This position demands a highly analytical individual who can develop and implement comprehensive performance marketing plans across various digital channels. The successful candidate will lead a dedicated team to optimize key performance indicators, enhance customer acquisition strategies, and drive revenue growth while collaborating closely with cross-functional teams to align marketing objectives with overall business goals.

Job Responsibilities

• Develop and execute performance marketing strategies to achieve lead generation and revenue targets.
• Oversee and optimize campaigns across various channels, including SEM, social media, and affiliate marketing.
• Manage the marketing budget, ensuring optimal allocation and ROI across all performance marketing activities.
• Analyze campaign performance data and provide actionable insights to improve overall program effectiveness.
• Lead a team of marketing professionals, facilitating their growth and fostering a high-performance culture.
• Collaborate with product and sales teams to align marketing initiatives with business objectives.
• Conduct A/B testing and other experimental approaches to understand market dynamics and consumer behavior.
• Stay updated with industry trends and best practices, integrating them into performance marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in performance marketing or digital marketing roles.
• Proven track record of managing performance marketing campaigns with measurable outcomes.
• Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, Tableau).
• Excellent understanding of SEO, SEM, PPC, and social media marketing.
• Experience with marketing automation tools and CRM systems.
• Strong leadership and team management skills.
• Exceptional communication and interpersonal skills.

Technologies & Tools

The Senior Manager, Performance Marketing will utilize various technologies and tools to execute campaign strategies effectively. This includes marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics and Adobe Analytics, as well as project management software like Asana or Trello. Familiarity with social media advertising platforms, Google Ads, and Excel for data manipulation is essential for success in this role.

Ideal Candidates

The ideal candidate for the Senior Manager, Performance Marketing position possesses a strategic mindset, combined with strong analytical capabilities and a creative edge. They should be adept at leading teams and inspiring collaboration to fulfill organizational goals. Excellent problem-solving skills, an ability to work in a fast-paced environment, and a passion for developing innovative marketing solutions are key characteristics that will contribute to their success in this role. Furthermore, a data-driven approach, coupled with proficiency in leveraging insights to inform decisions, is vital for achieving outstanding results.