Senior Manager, Performance Marketing (Kenmore)

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Job Overview

The Senior Manager, Performance Marketing at Transformco will be responsible for leading the strategic planning, execution, and optimization of performance marketing initiatives aimed at driving customer acquisition and revenue growth for the Kenmore brand. This role entails developing comprehensive marketing strategies, managing teams, and leveraging data analytics to assess performance metrics. The successful candidate will collaborate cross-functionally, ensuring alignment with overall marketing objectives and enhancing the effectiveness of campaigns across various digital channels.

Job Responsibilities

• Lead the development and implementation of performance marketing strategies for Kenmore.
• Oversee the creation and optimization of digital campaigns across various channels, including paid search, display, affiliate marketing, and social media.
• Analyze campaign performance and recommend adjustments based on data insights and market trends.
• Collaborate with cross-functional teams such as product management, creative, and analytics to ensure cohesive marketing efforts.
• Manage budget allocation and ensure maximum ROI for all performance marketing initiatives.
• Utilize A/B testing and other methodologies to optimize performance at all stages of the customer journey.
• Mentor and develop a high-performing marketing team, providing guidance and support for career growth.
• Stay updated with industry trends, competitor activities, and emerging technologies in performance marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in performance marketing, with at least 3 years in a managerial role.
• Strong understanding of digital marketing channels and their impact on customer acquisition, retention, and engagement.
• Proficient in using analytics tools (e.g., Google Analytics, SEMrush) and performance marketing platforms (e.g., Google Ads, Facebook Ads Manager).
• Exceptional analytical skills with a proven ability to derive insights from data and drive strategic decisions.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across multiple departments.
• Demonstrated experience in budget management and team leadership.

Technologies & Tools

The Senior Manager, Performance Marketing will utilize a range of technologies and tools to execute and analyze marketing campaigns effectively. These include but are not limited to digital advertising platforms such as Google Ads and Facebook Ads Manager, analytics tools like Google Analytics and Adobe Analytics, email marketing software, and customer relationship management (CRM) systems. Familiarity with programmatic advertising platforms and data visualization tools will also be essential for optimizing marketing efforts.

Ideal Candidates

Ideal candidates for the Senior Manager, Performance Marketing position possess a strategic mindset coupled with a hands-on approach to execution. They demonstrate a passion for data-driven decision-making and have a strong creative flair that allows them to devise innovative marketing strategies. Excellent leadership skills, adaptability to changing market conditions, and a collaborative spirit are essential qualities that will enable them to thrive in a fast-paced environment at Transformco. Candidates should also exhibit a commitment to continuous learning and a proactive attitude towards tackling challenges within the performance marketing landscape.