Senior Manager, Performance Marketing

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Job Overview

The Senior Manager, Performance Marketing at Lovevery will lead the strategic planning and execution of performance-driven marketing initiatives to enhance brand visibility and customer engagement. This role requires a seasoned professional who can optimize paid media spends, refine messaging strategies across channels, and analyze key performance metrics to drive organizational goals. Working collaboratively with cross-functional teams, the Senior Manager will ensure that all marketing efforts align with the broader business objectives while managing the marketing budget and performance timelines effectively.

Job Responsibilities

• Develop and implement performance marketing strategies across digital channels, including PPC, social media, and display advertising.
• Monitor, analyze, and report on campaign performance, utilizing data insights to optimize engagement and conversions.
• Collaborate with Product, Creative, and Analytics teams to create compelling ad copy and visuals that resonate with target audiences.
• Manage and allocate the annual performance marketing budget to maximize ROI and meet company growth targets.
• Stay abreast of industry trends and emerging technologies to continuously improve marketing efforts and maintain competitive advantage.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in performance marketing, with a robust understanding of digital marketing channels.
• Proficiency in analytics tools (e.g., Google Analytics, HubSpot) and advertising platforms (e.g., Google Ads, Facebook Ads).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills, with experience in leading cross-functional teams.

Technologies & Tools

The Senior Manager, Performance Marketing will utilize various technologies and tools to enhance marketing effectiveness. Proficiency in Google Ads, Facebook Ads Manager, and programmatic advertising platforms is essential. Additionally, familiarity with CRM systems (such as Salesforce) and marketing automation tools (such as Marketo or HubSpot) will be integral for successful campaign management and customer relationship oversight.

Ideal Candidates

The ideal candidate for the Senior Manager, Performance Marketing position at Lovevery will be a proactive and strategic thinker, possessing a strong blend of creativity and analytical skills. They should demonstrate a passion for children's education and development, aligning with Lovevery's mission. A collaborative spirit, exceptional leadership abilities, and the capability to thrive in a dynamic, fast-paced environment will contribute to their success in this role.