Senior Manager, Product Marketing (Remote)

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Written by AI from the job title and company, not by Experian, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Product Marketing at Experian is responsible for developing and executing comprehensive marketing strategies that align with our product offerings. This role requires a strategic thinker who can analyze market trends, collaborate closely with product development teams, and engage with customers to effectively position our solutions. The Senior Manager will lead a team to drive the go-to-market strategy, enhance product visibility, and ensure the successful adoption of Experian’s innovative marketing initiatives across various channels.

Job Responsibilities

• Develop and implement product marketing strategies that resonate with target customers.
• Collaborate with cross-functional teams including sales, product management, and customer success to align marketing strategies with business goals.
• Conduct competitive analysis and market research to identify opportunities for product enhancement and positioning.
• Create and manage marketing collateral such as presentations, product datasheets, and case studies.
• Design and execute campaigns that drive awareness and adoption of product features and enhancements.
• Track and report on the effectiveness of marketing initiatives, utilizing data to refine strategies as necessary.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.
• Develop relationships with customers to gather feedback and insights that shape product development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing, preferably within a technology-driven industry.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills to effectively collaborate across teams.
• Experience in leading and managing a team to achieve marketing objectives.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Senior Manager, Product Marketing, will utilize a variety of technologies and tools to enhance marketing efforts. Key tools include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, analytics software for performance tracking, and project management tools such as Asana or Trello. Proficiency in these technologies will support effective campaign execution and data-driven decision-making.

Ideal Candidates

The ideal candidate will possess a dynamic blend of creativity and analytical prowess, demonstrating the ability to think strategically while implementing tactical initiatives. A proactive leader, they will be agile in adapting to market changes and fostering collaboration among diverse teams. Curiosity and a customer-centric mindset are essential, allowing for innovative approaches in product marketing. Ultimately, they should embody a passion for driving business growth and enhancing the customer experience.