Senior Manager, SEM

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Written by AI from the job title and company, not by Earnest, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, SEM at Earnest will play a pivotal role in driving our search engine marketing strategies, overseeing all aspects of SEM campaigns from inception to execution. This position involves analyzing performance metrics, optimizing campaigns, and collaborating with cross-functional teams to align SEM efforts with broader marketing objectives. The ideal candidate will leverage data-driven insights to enhance visibility, improve click-through rates, and maximize return on investment while leading a team of SEM specialists to achieve exceptional results.

Job Responsibilities

• Develop, implement, and manage comprehensive SEM strategies that align with Earnest’s overall marketing goals.
• Oversee the execution of large-scale SEM campaigns across platforms such as Google Ads and Bing Ads, ensuring optimal performance.
• Conduct rigorous keyword research and competitive analysis to identify growth opportunities and optimize keyword strategies.
• Monitor, analyze, and report on campaign performance, utilizing data to inform optimization recommendations and strategic decisions.
• Lead the SEM team in daily management of campaigns, including ad copy testing, budget management, and bid adjustments.
• Collaborate with the content and SEO teams to integrate SEM tactics with overall digital marketing initiatives.
• Stay informed about industry trends, best practices, and emerging technologies to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in search engine marketing, with at least 2 years in a managerial role.
• Proven track record of successfully managing large SEM budgets and achieving significant ROI.
• Strong analytical skills with a deep understanding of web analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Expertise in using Google Ads and Microsoft Advertising platforms.
• Excellent communication and interpersonal skills, with the ability to lead and motivate a team.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, SEM will primarily work with technologies such as Google Ads, Microsoft Advertising (Bing Ads), Google Analytics, and SEMrush. Familiarity with data visualization tools, such as Tableau, and project management software will also be beneficial for effective campaign reporting and team collaboration.

Ideal Candidates

The ideal candidates for the Senior Manager, SEM role will be strategic thinkers with a passion for data analysis and a strong foundation in digital marketing. They will possess exceptional leadership qualities, enabling them to inspire and guide their team toward achieving high-impact results. Additionally, the best candidates will demonstrate adaptability in a fast-paced environment, a relentless pursuit of optimization, and a commitment to staying ahead of digital marketing trends.