Senior Manager, User Acquisition (Performance Marketing)

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Written by AI from the job title and company, not by Jackpot.com, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, User Acquisition (Performance Marketing) at Jackpot.com is responsible for the strategic development and execution of user acquisition initiatives across various marketing channels. This role involves leading a dynamic team to drive user growth through performance-driven campaigns, optimizing advertising spend, and employing data analytics to enhance effectiveness. The selected candidate will work closely with cross-functional teams to align marketing strategies with business objectives and will be instrumental in fostering a culture of innovation and continuous improvement within the user acquisition function.

Job Responsibilities

• Develop and implement comprehensive user acquisition strategies, focusing on performance marketing channels including PPC, social media, and affiliate marketing.
• Manage the performance marketing budget and optimize advertising spend across platforms to maximize ROI.
• Lead, mentor, and inspire a team of marketing professionals to achieve ambitious user growth targets.
• Analyze performance metrics and adjust campaigns based on data-driven insights and market trends.
• Collaborate with the product, analytics, and creative teams to develop impactful marketing messages and assets.
• Conduct A/B testing and other experiments to refine messaging, targeting, and creative approaches.
• Build and maintain relationships with key stakeholders, including external partners and advertising platforms.
• Stay informed of industry trends and best practices to maintain a competitive edge in user acquisition efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in performance marketing, specifically in user acquisition roles.
• Proven track record of managing large-scale marketing campaigns with demonstrable positive ROI.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics and Excel.
• Experience with digital marketing channels including SEM, social media advertising, and programmatic buying.
• Exceptional leadership skills, with experience in managing and mentoring a team of marketers.
• Strong communication and presentation skills, with the ability to clearly articulate strategies and performance outcomes.

Technologies & Tools

The Senior Manager, User Acquisition will utilize a variety of technologies and tools to facilitate marketing initiatives and analyze campaign performance. These include digital advertising platforms such as Google Ads and Facebook Ads, analytics tools like Google Analytics and Mixpanel, CRM systems for managing user interactions, and marketing automation tools to streamline campaigns. Familiarity with BI tools like Tableau or Looker is also beneficial for deeper data insights.

Ideal Candidates

Ideal candidates for this position possess a mix of creativity and analytical proficiency, allowing them to develop innovative marketing strategies while effectively interpreting performance data. They should be adaptable, able to thrive in a fast-paced environment, and committed to achieving user acquisition goals. Strong collaborative skills are essential, alongside a talent for leading teams and building rapport with stakeholders. A passion for the gaming industry and an entrepreneurial spirit will further enhance their contribution in this dynamic role.