Senior Manager/Associate Director, Brukinsa Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by BeiGene, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager/Associate Director of Brukinsa Marketing at BeiGene will be pivotal in developing and executing comprehensive marketing strategies designed to promote Brukinsa effectively. This role entails overseeing various marketing initiatives, collaborating with cross-functional teams, and ensuring alignment with BeiGene's broader organizational goals. The incumbent will leverage their expertise to optimize market penetration and enhance brand visibility while maintaining a keen focus on competitive dynamics and customer engagement.

Job Responsibilities

• Develop and implement strategic marketing plans for Brukinsa, ensuring alignment with corporate objectives.
• Lead the execution of marketing campaigns, focusing on both digital and traditional channels.
• Monitor and analyze market trends, competitive landscape, and consumer insights to inform marketing strategies.
• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate with Medical Affairs, Sales, and other departments to support product launches and promotional activities.
• Conduct training and support for sales teams on promotional materials and messaging.
• Oversee market research initiatives to guide decision-making and improve marketing tactics.
• Foster relationships with key opinion leaders and external stakeholders to enhance brand advocacy.

Qualifications

• Master’s degree in Business Administration, Marketing, or a related field.
• Minimum of 8 years of experience in pharmaceutical/biotech marketing, with at least 3 years in a leadership role.
• Proven track record in developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills for collaboration and influence.
• Experience with digital marketing tools and techniques in the pharmaceutical space.

Technologies & Tools

The Senior Manager/Associate Director will utilize a variety of technologies and tools, including CRM systems, marketing automation platforms, digital analytics tools, and business intelligence software. Familiarity with social media management, email marketing systems, and content management platforms will also be beneficial in executing effective marketing initiatives.

Ideal Candidates

Ideal candidates for this role will exhibit strong leadership capabilities and strategic thinking skills, coupled with a proactive approach to problem-solving. They will be excellent communicators with the ability to inspire and manage teams effectively. Adaptability in a fast-paced and evolving environment, along with a passion for healthcare and a commitment to improving patient outcomes, is highly desirable. A results-oriented mindset and skills in stakeholder engagement will further enhance their fit for this position.