Senior Manager/Manager of Local Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Madison Reed, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager/Manager of Local Marketing at Madison Reed will be responsible for shaping and executing marketing strategies tailored to local markets that enhance brand visibility and drive customer engagement. This role involves overseeing the development and implementation of marketing initiatives, analyzing market trends, and coordinating with cross-functional teams to ensure successful execution. The ideal candidate will possess a robust understanding of local market dynamics and will commit to elevating Madison Reed's presence in the community while aligning with the company's overall branding and marketing goals.

Job Responsibilities

• Develop and implement local marketing strategies to enhance the brand's presence in designated markets.
• Conduct market research and analysis to identify trends, competitive landscape, and customer preferences.
• Collaborate with cross-functional teams, including sales, digital marketing, and product development, to ensure cohesive marketing efforts.
• Manage marketing budgets to ensure maximum ROI and effective allocation of resources.
• Execute promotional campaigns, both online and offline, tailored to local demographics.
• Monitor performance metrics of local campaigns and adjust strategies based on data-driven insights.
• Build and maintain relationships with community influencers, partners, and local media.
• Oversee and mentor the local marketing team, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5-7 years of experience in local marketing or a similar role, with a proven track record of successful campaign execution.
• Strong analytical skills with experience in data analysis and market research.
• Excellent written and verbal communication skills, with the ability to articulate marketing concepts clearly.
• Proficiency in digital marketing tools and social media platforms.
• Understanding of local market trends and customer behaviors.
• Ability to manage multiple projects and priorities in a dynamic environment.

Technologies & Tools

The Senior Manager/Manager of Local Marketing will utilize a variety of technologies and tools to facilitate marketing strategy development and execution. These may include Customer Relationship Management (CRM) software, marketing automation tools, data analytics platforms, social media management software, and digital advertising tools. Proficiency in Microsoft Office Suite and project management tools will also be essential for tracking campaign progress and collaborating with team members.

Ideal Candidates

Ideal candidates for the Senior Manager/Manager of Local Marketing position will possess strong leadership and interpersonal skills, enabling them to inspire and guide their team while fostering relationships with external stakeholders. They will be creative thinkers who are data-driven and adaptable, able to pivot strategies based on emerging trends and insights. The ideal candidate will demonstrate a passion for local communities and a commitment to representing the Madison Reed brand with integrity and enthusiasm.