Senior Marketing Account Manager

About Entourage

We’re a fast-growing B2B marketing and lead generation agency working with some of the world’s most innovative enterprise tech brands - including Adobe, Google, AWS, SAP, and Salesforce. We design and activate high-impact marketing and event campaigns that drive real results.

The Role

As a Senior Marketing Account Manager, you’ll lead strategic client relationships and oversee high-impact B2B marketing initiatives. You’ll manage account teams, drive commercial growth, and ensure the delivery of innovative campaigns that align with client objectives and agency goals.

Key Responsibilities

Client Relationship Management

• Develop and maintain strong, long-term relationships with B2B Tech clients, acting as the primary point of contact.
• Conduct regular client meetings to review performance, gather feedback, and identify opportunities for growth.
• Address client needs and concerns promptly, ensuring satisfaction and fostering trust.
• Understand client businesses, industries, and objectives to provide strategic guidance.

Strategic Planning and Execution

• Collaborate with clients to understand their business objectives and develop tailored marketing strategies.
• Define and drive strategic direction across client accounts.
• Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.
• Monitor industry trends and competitor activities to provide clients with innovative solutions.
• Identify opportunities to expand client accounts and contribute to agency growth through strategic insight.

Event Management

• Oversee the end-to-end planning and execution of client events, ensuring alignment with client objectives, Entourage’s agreed scope and deliverables.
• Manage all aspects of event production, including venue selection, vendor coordination, logistics, and on-site management.
• Develop and manage event budgets, ensuring cost-effective solutions without compromising on quality.
• Collaborate with internal teams, clients, and external vendors to ensure seamless event delivery.
• Work with the design team to develop creative concepts and materials for events, ensuring a cohesive and engaging experience.
• Manage events on the day including checking-in guests, ensuring the room set-up and AV is seamless, ensuring the client is happy and the event is delivered seamlessly.

Account Team Management

• Manage and inspire the teams working on your accounts, fostering a collaborative and high-performance work environment.
• Allocate resources effectively on your accounts to ensure seamless service delivery.
• Contribute to performance reviews and succession planning in collaboration with line managers.
• Mentor junior team members and support their professional development through coaching and feedback.

Financial Management

• Develop and manage client budgets, ensuring projects are delivered within scope and on budget.
• Monitor financial performance, including revenue growth and profitability on your accounts.
• Prepare regular financial reports and forecasts for your accounts to be supplied to senior management including revenue projections and margin analysis.

Operational Excellence

• Adhere to company processes to ensure high-quality, efficient service delivery across all accounts you work on.
• Monitor client satisfaction and address challenges proactively to maintain long-term partnerships.
• Collaborate with internal teams to ensure integrated and effective campaign delivery.New Business
• Identify and pursue new business opportunities or expansions to scope with existing clients.
• Lead or co-lead pitches and proposals, bringing strategic insight and commercial acumen to new business efforts including shaping commercial proposals and identifying strategic growth opportunities.

Required Experience

• 6+ years of experience in B2B account management within an agency, ideally working with B2B technology clients.
• Strong strategic planning and leadership capabilities.
• Experience managing teams and financial performance.
• Experience with event execution.

Desirable Experience

• Experience working with Monday.com project management tool.
• Experience working within a CRM system.

Key Attributes

• Strategic thinker: Able to see the bigger picture while managing the finer details.
• Client-centric: Committed to delivering exceptional service and value to clients.
• Collaborative team member: Excels at working with cross-functional teams and inspiring others.
• Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
• Adaptable: Thrives in a dynamic, fast-paced environment.