Senior Marketing Analytics Manager

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Job Overview

The Senior Marketing Analytics Manager at 24 Seven Talent will play a pivotal role in enhancing the effectiveness of our marketing initiatives through data-driven analysis and strategic insight. This individual will oversee the analytics team, collaborate cross-functionally to develop key performance indicators (KPIs), and provide actionable recommendations to optimize marketing campaigns and improve overall business performance. The ideal candidate will exhibit a strong background in analytics techniques, exhibit superior critical thinking skills, and possess a firm understanding of marketing principles.

Job Responsibilities

• Lead and manage the marketing analytics team to deliver insights that drive business growth.
• Develop and implement robust analytical frameworks to measure the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to define performance metrics and KPIs.
• Utilize advanced analytics tools to extract, analyze, and interpret data from multiple sources.
• Prepare and present detailed reports with insights and recommendations to senior management.
• Monitor industry trends and competitive landscape to inform strategic marketing decisions.
• Conduct A/B testing and other experiments to refine marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; a Master's degree is advantageous.
• A minimum of 5 years of experience in marketing analytics or a related field.
• Expertise in data mining, forecasting, and statistical analysis methodologies.
• Proficient in analytics software such as Google Analytics, Tableau, or similar platforms.
• Strong proficiency in SQL and Excel for data manipulation and analysis.
• Excellent verbal and written communication skills, with the ability to convey complex data insights to non-technical stakeholders.
• Demonstrated ability to work collaboratively and manage multiple projects in a fast-paced environment.

Technologies & Tools

The Senior Marketing Analytics Manager will leverage an array of technologies and tools, including but not limited to Google Analytics, Adobe Analytics, SQL-based systems, data visualization software like Tableau or Power BI, and customer relationship management (CRM) platforms. Familiarity with marketing automation tools is also beneficial for integrating analytics with campaign management.

Ideal Candidates

The ideal candidates for this role are analytical thinkers who possess a keen attention to detail and a proactive mindset. They should exhibit strong leadership qualities, fostering a collaborative team environment, while also having the ability to work independently on complex analyses. Candidates should be agile problem solvers who are passionate about marketing and technology, with an unwavering commitment to driving business results through data analytics.