Senior Marketing Analytics Manager_

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Analytics Manager at EDB plays a pivotal role in driving data-driven decision-making to enhance marketing effectiveness. This position is responsible for harnessing large datasets to derive actionable insights, optimizing campaigns, and reporting on key performance indicators (KPIs). The ideal candidate will collaborate closely with cross-functional teams to influence marketing strategy and ensure alignment across various channels while contributing to the overall growth objectives of the company.

Job Responsibilities

• Develop and implement advanced analytics frameworks to evaluate marketing performance and drive strategic insights.
• Lead quantitative analyses and interpret trends to provide actionable recommendations for marketing strategies.
• Utilize data visualization tools to present findings and insights to marketing and executive leadership.
• Manage and mentor a team of analysts, fostering an environment of growth and continuous improvement.
• Collaborate with product, sales, and customer success teams to align marketing efforts with business objectives.
• Establish measurement methodologies and reporting infrastructure for digital marketing campaigns.
• Monitor and analyze competitor activity, market trends, and emerging technologies to inform strategic direction.
• Ensure data integrity and accuracy across all marketing analytics platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field; Master’s degree is preferred.
• Minimum of 5 years of experience in marketing analytics, preferably in a managerial role.
• Proficiency in data analytics tools and software (e.g., Google Analytics, Tableau, SQL, R, or Python).
• Strong understanding of digital marketing channels and their analytics.
• Exceptional analytical and problem-solving skills with a keen attention to detail.
• Excellent communication skills, both verbal and written, with the ability to convey complex data insights to non-technical stakeholders.
• Proven ability to lead teams and develop talent within the organization.

Technologies & Tools

The Senior Marketing Analytics Manager will leverage a suite of technologies and tools including, but not limited to, Google Analytics for web performance insights, Tableau for data visualization, SQL for database management, and various CRM platforms to integrate marketing efforts. Familiarity with marketing automation tools such as HubSpot or Marketo is advantageous for efficient campaign execution and reporting.

Ideal Candidates

The ideal candidates for this position will possess a blend of analytical prowess and creative thinking. They will have a passion for leveraging data to drive business results and a strong capability in translating complex datasets into actionable marketing strategies. Successful individuals will demonstrate a collaborative spirit, capable of engaging with team members across diverse functional areas while adapting to a fast-paced and ever-evolving marketing environment.