Senior Marketing Analytics Manager_

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Analytics Manager at EDB will be responsible for leading the analysis and interpretation of marketing data to drive strategic decision-making and optimize marketing performance. This role involves designing and implementing robust analytical frameworks that can translate complex data into actionable insights, facilitating data-driven marketing strategies, and enhancing customer engagement. The successful candidate will collaborate with cross-functional teams to ensure cohesive and effective marketing plans are executed across all channels.

Job Responsibilities

• Develop and implement advanced analytical methodologies to assess marketing performance and ROI.
• Analyze customer and market data to identify trends, opportunities, and risks that inform marketing strategies.
• Oversee the creation of comprehensive reporting dashboards that visualize key marketing metrics and insights.
• Collaborate with the marketing team to conduct A/B testing and other experimentations to gauge campaign effectiveness.
• Lead data-driven discussions that align marketing initiatives with business goals.
• Train and mentor team members in advanced analytics techniques and tools.
• Stay current with industry trends and best practices in analytics and marketing technologies.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing analytics or a related field.
• Proficiency in data analytics tools such as Google Analytics, Tableau, or Power BI.
• Strong command of statistical software (e.g., R, Python, SAS) for data manipulation and analysis.
• Solid understanding of digital marketing channels, metrics, and KPIs.
• Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
• Strong problem-solving and critical-thinking abilities.

Technologies & Tools

The Senior Marketing Analytics Manager will utilize a variety of technologies and tools to perform their duties effectively. Primary tools include Google Analytics for web performance measurement, Tableau and Power BI for data visualization, R and Python for statistical analysis, and CRM software forCustomer relationship management. Familiarity with marketing automation tools, such as HubSpot or Marketo, will also be beneficial for integrating analytics with marketing strategy execution.

Ideal Candidates

The ideal candidates for the Senior Marketing Analytics Manager position possess a blend of analytical expertise and marketing knowledge. They should demonstrate a passion for data-driven decision-making, coupled with an ability to translate technical insights into actionable marketing strategies. A successful candidate will have a proven track record of leadership, showcasing their capability to guide teams through complex analytical processes and foster a culture of continuous improvement. Strong interpersonal skills, adaptability, and a proactive approach to problem-solving are essential traits that will enable them to excel in this dynamic role.