Senior Marketing Analytics Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Analytics Manager at EDB will be responsible for overseeing the analytics strategy that drives marketing performance and ROI. This role entails the creation and deployment of advanced analytical models to transform data into actionable insights, thereby empowering marketing campaigns and initiatives. The successful candidate will work collaboratively with cross-functional teams to ensure alignment with the overall business objectives while fostering a data-driven culture within the marketing department.

Job Responsibilities

• Develop and implement comprehensive marketing analytics frameworks that enhance campaign performance and utilization of marketing spend.
• Utilize advanced data analysis techniques to extract insights from various marketing channels and customer interactions.
• Oversee the collection, management, and analysis of marketing data from different platforms to inform strategic marketing decisions.
• Collaborate with marketing and sales teams to establish KPIs and measurement strategies for ongoing marketing programs.
• Create regular reports and dashboards that communicate marketing performance metrics to stakeholders.
• Provide thought leadership on best practices in marketing measurement and analytics.
• Manage a team of analysts, providing mentorship and guidance to enhance their professional growth and expertise.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Data Science, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics or a related field, with at least 2 years in a leadership role.
• Strong proficiency in analytics tools, such as Google Analytics, Adobe Analytics, or similar platforms.
• Demonstrated expertise in statistical analysis and data visualization tools (e.g., Tableau, Power BI, or similar).
• Solid understanding of digital marketing metrics and methodologies.
• Exceptional communication and presentation skills, with the ability to convey complex information clearly and effectively.
• Proven track record in project management and the ability to thrive in a fast-paced environment.

Technologies & Tools

The Senior Marketing Analytics Manager will primarily leverage a suite of technologies and tools including, but not limited to, Google Analytics, Adobe Analytics, SQL for database management, and various data visualization platforms such as Tableau and Power BI. Proficiency in CRM systems and marketing automation tools like HubSpot or Marketo is also essential to effectively integrate data across multiple marketing channels.

Ideal Candidates

The ideal candidates for this role will possess a strong analytical mindset coupled with a systematic approach to problem-solving. They should be naturally curious and driven to explore and interpret data trends to provide actionable insights. Excellent collaborative skills are crucial, along with the ability to communicate complex analyses in a clear and concise manner. A passion for data and a commitment to continuous learning will further enhance their effectiveness in this strategic position.