Senior Marketing Analytics Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics Manager at EDB will play a pivotal role in shaping our marketing strategy through detailed data analysis and insights. This position requires a deep understanding of marketing performance metrics and the ability to derive actionable recommendations from complex datasets. The ideal candidate will oversee analytics initiatives, lead a team of analysts, and collaborate with cross-functional teams to ensure that marketing strategies align with the organization's goals. The role demands a visionary leader who can translate data into tangible business outcomes while fostering a culture of data-driven decision making within the marketing department.

Job Responsibilities

• Develop and implement comprehensive marketing analytics strategies to measure and optimize campaign performance.
• Lead a team of marketing analysts, providing guidance and support in data analysis and reporting.
• Collaborate with marketing, sales, and product teams to identify key performance indicators and establish actionable insights.
• Create and maintain dashboards and reports to monitor marketing metrics and track ROI.
• Utilize advanced analytics techniques to forecast trends and inform strategic marketing decisions.
• Present findings and recommendations to senior leadership and stakeholders in a clear and impactful manner.
• Stay abreast of industry trends and best practices in marketing analytics to enhance the company's capabilities.
• Ensure data integrity and accuracy across all marketing reporting initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing analytics or a related discipline, with at least 2 years in a managerial role.
• Proven experience with marketing analytics tools such as Google Analytics, Tableau, or similar platforms.
• Strong proficiency in data analysis and statistical methodologies, including experience with SQL or other data querying languages.
• Exceptional analytical and problem-solving skills with attention to detail.
• Excellent communication and presentation skills, capable of conveying complex data insights to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Familiarity with digital marketing channels and performance metrics is highly advantageous.

Technologies & Tools

The Senior Marketing Analytics Manager will utilize several technologies and tools to facilitate effective data analysis and reporting. This includes proficiency in analytics software such as Google Analytics and Tableau for data visualization, CRM platforms to track customer interactions, and databases utilizing SQL for data querying. Familiarity with marketing automation tools may also be necessary to streamline reporting and campaign performance analysis. A solid understanding of data management platforms and ETL tools will further enhance the analytical capabilities of the team.

Ideal Candidates

Ideal candidates for the Senior Marketing Analytics Manager position will embody a blend of analytical prowess and strategic thinking. They should exhibit strong leadership qualities, fostering a collaborative environment that encourages innovation and continual learning. The ability to transform complex data into clear, actionable insights and the skill to communicate these insights effectively to diverse audiences is essential. They should be adaptable and proactive, comfortable with ambiguity, and equipped with a passion for leveraging data to drive business success. An entrepreneurial mindset paired with a commitment to excellence will make the candidate a perfect fit for this role at EDB.