Senior Marketing Analytics Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics Manager at EDB will play a pivotal role in shaping the marketing strategy through data-driven insights. This position is responsible for analyzing various data sets to optimize marketing performance, enhance customer engagement, and drive revenue growth. The Senior Marketing Analytics Manager will collaborate with cross-functional teams to develop forecasting models, track campaign effectiveness, and provide actionable recommendations that align with organizational objectives.

Job Responsibilities

• Develop, implement, and manage marketing analytics frameworks to support strategic initiatives.
• Analyze and interpret complex datasets to inform marketing decision-making and optimize campaigns.
• Collaborate with marketing, sales, and product teams to define KPIs and monitor performance metrics.
• Generate regular reports and visualizations to communicate insights and trends to stakeholders.
• Conduct market research and competitive analysis to identify growth opportunities.
• Lead A/B testing initiatives to assess the effectiveness of marketing strategies and provide recommendations for improvement.
• Mentor and guide junior analysts to build a high-performing analytics team.
• Stay updated with industry trends to ensure best practices in marketing analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of statistical analysis and experience with statistical software (e.g., R, Python, SAS).
• Excellent problem-solving skills and the ability to translate data insights into actionable strategies.
• Exceptional communication skills to effectively present findings to diverse audiences.
• Experience working in a B2B environment is preferred.

Technologies & Tools

The Senior Marketing Analytics Manager will utilize a variety of technologies and tools to perform their responsibilities effectively. Key tools include data visualization platforms such as Tableau and Power BI, web analytics tools like Google Analytics, and CRM systems to analyze customer data and marketing effectiveness. Proficiency in SQL and statistical analysis tools such as R or Python will also be essential in performing advanced data manipulation and analysis.

Ideal Candidates

The ideal candidate for the Senior Marketing Analytics Manager position will be a strategic thinker with a strong analytical mindset and an eye for detail. They will possess excellent interpersonal skills, facilitating collaboration across various departments. A proactive attitude and the ability to thrive in a fast-paced environment are essential qualities. Additionally, strong leadership capabilities to mentor junior team members and a continuous improvement mindset highly define the right fit for the role.