Senior Marketing Analytics Manager_

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Job Overview

The Senior Marketing Analytics Manager at EDB will play a pivotal role in driving the strategic direction of marketing initiatives through data-driven insights and advanced analytics. This position involves overseeing the analysis of marketing performance metrics to optimize campaign effectiveness and contribute to overall business goals. The successful candidate will collaborate with cross-functional teams to inform strategic marketing decisions, enhance customer engagement, and improve ROI through innovative analytical solutions.

Job Responsibilities

• Develop and implement advanced analytics methodologies to evaluate marketing campaigns and provide actionable insights.
• Lead a team of analysts to generate accurate reports and presentations that track key performance indicators (KPIs).
• Collaborate with marketing and sales teams to optimize strategies based on data-driven findings.
• Utilize statistical analysis and predictive modeling to forecast trends and customer behavior.
• Monitor and analyze competitor marketing strategies and market trends to refine EDB’s positioning.
• Ensure data integrity and quality across all marketing analytics platforms.
• Translate complex data findings into clear, concise recommendations for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in marketing analytics or data analysis, preferably in a managerial role.
• Strong proficiency in statistical tools such as R, Python, and SQL.
• Experience with data visualization tools such as Tableau or Power BI.
• Demonstrated ability to translate complex data into actionable strategies.
• Exceptional analytical, problem-solving, and critical-thinking skills.
• Excellent written and verbal communication skills for effective stakeholder engagement.
• Experience in project management methodologies and tools is a plus.

Technologies & Tools

This position requires proficiency with various technologies and software crucial for effective marketing analytics. The candidate will work extensively with data processing platforms like Google Analytics and Adobe Analytics, employ data visualization tools such as Tableau and Power BI, and utilize statistical programming languages like R and Python for advanced data analysis. Familiarity with CRM systems and database management platforms like Salesforce will also be beneficial.

Ideal Candidates

The ideal candidate for the Senior Marketing Analytics Manager position will possess a blend of analytical expertise and strategic vision. They should exhibit strong leadership qualities, demonstrating the ability to mentor and motivate team members. A proactive thinker who thrives in a fast-paced environment, this individual should have a knack for critical analysis and a desire to innovate within marketing strategies. Additionally, they should possess excellent interpersonal skills to build relationships with various stakeholders, ensuring a collaborative approach to achieving EDB’s marketing objectives.