Senior Marketing Analytics Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics Manager at EDB will play a pivotal role in driving data-driven decision-making across marketing initiatives. The successful candidate will oversee the collection and analysis of marketing data, deriving actionable insights to enhance campaign performance, optimize customer engagement, and support overall business strategy. This position demands a strategic thinker with a strong analytical background, who will collaborate closely with various departments to ensure alignment and coherence in marketing efforts.

Job Responsibilities

• Lead the development and implementation of marketing analytics strategies to track, measure, and optimize campaign performance.
• Analyze data from multiple sources to identify trends, patterns, and insights that inform marketing strategy and tactics.
• Collaborate with cross-functional teams, including sales, product, and customer service, to ensure alignment and integration of marketing efforts.
• Present analytics findings and recommendations to senior management to support strategic decision-making.
• Manage and mentor a team of marketing analysts, fostering a culture of continuous learning and data excellence.
• Utilize advanced analytics tools and techniques, including predictive modeling and customer segmentation analysis.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing analytics or a related field, with at least 2 years in a managerial role.
• Strong proficiency in analytics tools and software, such as Google Analytics, Tableau, and SQL.
• Expertise in statistical analysis and modeling techniques.
• Exceptional analytical and problem-solving skills, with the ability to translate data insights into actionable marketing strategies.
• Strong communication skills with the ability to present complex data in a clear and concise manner.
• Experience with CRM systems and marketing automation platforms is a plus.

Technologies & Tools

The Senior Marketing Analytics Manager will primarily interact with a variety of advanced technologies and tools to facilitate data analysis and reporting. These include but are not limited to Google Analytics for web tracking, Tableau for data visualization, SQL for database queries, and CRM platforms such as Salesforce for customer engagement analytics. Familiarity with marketing automation tools like HubSpot or Marketo will also be advantageous in streamlining campaign operations.

Ideal Candidates

Ideal candidates for the Senior Marketing Analytics Manager position will possess a combination of analytical expertise and strategic thinking capabilities. They should demonstrate a passion for data and its power to influence decision-making, with ability to mentor and lead a team effectively. Strong interpersonal and collaborative skills are essential, allowing them to work seamlessly across departments and influence stakeholders. The candidate should also be proactive, detail-oriented, and capable of thriving in a fast-paced, dynamic environment.