Senior Marketing Analytics Manager_

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics Manager at EDB will play a critical role in leading data-driven marketing strategies. This position involves analyzing complex marketing data sets to extract actionable insights and guiding the development of strategies that drive customer engagement and revenue growth. The successful candidate will collaborate with various cross-functional teams, leveraging deep analytical expertise to enhance marketing effectiveness and ROI. Additionally, this role will be instrumental in establishing best practices for marketing analytics and reporting.

Job Responsibilities

• Develop and implement comprehensive marketing analytics strategies to measure campaign effectiveness.
• Analyze large sets of marketing data to identify trends, insights, and opportunities for optimization.
• Collaborate with marketing and sales teams to define key performance indicators (KPIs) and reporting structures.
• Lead the creation of data visualizations and dashboards to present findings to stakeholders.
• Guide the integration of new analytics tools and systems to improve efficiency in data processing.
• Train and mentor junior analysts on best practices in marketing analytics and data interpretation.
• Monitor industry trends and advancements in marketing technology to enhance analytical capabilities.

Qualifications

• Master’s degree in Marketing, Business Analytics, Statistics, or a related field.
• Minimum of 5 years of experience in marketing analytics or a similar role.
• Proven expertise in statistical analysis and data modeling techniques.
• Strong proficiency in analytical tools such as Google Analytics, SQL, and Excel.
• Experience with data visualization software (e.g., Tableau, Power BI).
• Excellent communication skills, with the ability to convey complex data insights to non-technical audiences.
• Strong project management skills and ability to work in a fast-paced environment.

Technologies & Tools

The Senior Marketing Analytics Manager will leverage a range of technologies and tools, including but not limited to Google Analytics for web and conversion tracking, SQL for database querying, and Excel for complex data manipulations. The position will also utilize data visualization tools such as Tableau and Power BI to present analytical findings. Familiarity with marketing automation platforms and CRM systems will also be beneficial in integrating data sources for comprehensive insights.

Ideal Candidates

Ideal candidates for the Senior Marketing Analytics Manager position are those who possess a strategic mindset paired with a strong analytical skill set. They are detail-oriented and passionate about transforming data into actionable strategies. A proven leader who can drive teams towards achieving business objectives and foster collaboration among different departments will thrive in this role. Exceptional problem-solving abilities, coupled with an enthusiasm for continuous improvement and learning, mark candidates who would be best suited for this dynamic position at EDB.