Senior Marketing Analytics Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics Manager at EDB will play a pivotal role in driving data-informed decisions across the marketing department. This position is responsible for providing insights, analytics, and performance metrics that will enhance marketing strategies, optimize campaign effectiveness, and ultimately contribute to revenue growth. By leveraging advanced analytical tools and methodologies, the incumbent will lead efforts in data collection, analysis, and reporting, ensuring that the marketing team is not only aligned with the company’s objectives but is also able to measure and demonstrate the impact of its initiatives.

Job Responsibilities

• Develop and implement comprehensive analytics frameworks to measure and evaluate marketing performance across various channels.
• Collaborate with cross-functional teams to identify key performance indicators (KPIs) that align with business objectives and marketing campaigns.
• Analyze customer behavior and market trends to inform marketing strategies and identify new growth opportunities.
• Create detailed reports and dashboards that provide insights into campaign performance, customer segmentation, and overall marketing effectiveness.
• Utilize predictive analytics and modeling techniques to forecast sales trends and optimize marketing efforts.
• Mentor and manage a team of data analysts to ensure high-quality output and continuous professional development.
• Present findings and recommendations to senior management and stakeholders to drive strategic marketing decisions.

Qualifications

• Master’s degree in Marketing, Business Analytics, Statistics, or a related field; a Bachelor's degree with relevant experience may be considered.
• Minimum of 5 years of experience in marketing analytics or a related field, preferably in a senior role.
• Strong proficiency in analytics tools such as Google Analytics, Tableau, or similar software.
• Experience with SQL and data mining techniques for complex datasets.
• Excellent quantitative and qualitative analytical skills with a strong attention to detail.
• Outstanding communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Proven leadership experience, with the ability to motivate and develop a team.

Technologies & Tools

The Senior Marketing Analytics Manager will utilize a variety of technologies and tools to effectively perform their duties. Key tools include Google Analytics for web traffic analysis, SQL for managing large data sets, and visualization software such as Tableau for creating actionable reports and dashboards. Additionally, the role may involve using CRM platforms like Salesforce for better understanding customer engagement and marketing automation tools to streamline marketing processes.

Ideal Candidates

The ideal candidate for the Senior Marketing Analytics Manager position will possess a unique blend of analytical acumen, strategic insight, and leadership capabilities. They should be naturally curious, with a problem-solving mindset that drives them to uncover and act on data-driven insights. Strong interpersonal skills are essential, enabling effective collaboration with colleagues across various departments. A proactive approach to continuous improvement and innovation within marketing practices is also a key characteristic that will define success in this role.