Senior Marketing Analytics & Operations Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Lyra Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics & Operations Manager at Lyra Health will play a pivotal role in shaping our marketing strategies through data-driven insights and operational excellence. This position is responsible for leading the analytics team, ensuring the effective measurement of marketing performance, and overseeing the implementation of operational processes that enhance our marketing initiatives. The ideal candidate will collaborate cross-functionally to develop, analyze, and optimize marketing operations, contributing significantly to our mission of improving mental health services access through innovative solutions.

Job Responsibilities

• Lead and mentor the analytics team to foster a culture of data integrity and performance measurement.
• Develop and implement marketing measurement frameworks to assess the effectiveness of campaigns across various channels.
• Collaborate with product and sales teams to align marketing strategies with company objectives.
• Utilize data visualization tools to present actionable insights to senior leadership and stakeholders.
• Oversee the marketing automation and operations processes to streamline workflows and enhance productivity.
• Conduct competitive analysis and market research to identify opportunities for growth and optimization.
• Monitor industry trends and emerging technologies to leverage best practices in marketing analytics.
• Manage budgets associated with marketing analytics projects and operational initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in marketing analytics or operations management, preferably within a healthcare or tech environment.
• Proficiency in analytics tools (e.g., Google Analytics, Tableau, or similar) and marketing automation platforms.
• Strong quantitative skills and proficiency in statistical analysis.
• Demonstrated ability to translate complex data into compelling narratives for diverse audiences.
• Excellent project management skills with a proven track record of meeting deadlines.
• Strong interpersonal and communication skills to foster collaboration across teams.

Technologies & Tools

This position requires familiarity with various technologies and software tools essential for data analysis and marketing operations. Key tools include Google Analytics for web performance tracking; Tableau for data visualization; CRM software such as Salesforce; marketing automation tools including HubSpot or Marketo; and Microsoft Excel for advanced data manipulation and reporting. Knowledge of SQL databases is a plus, along with experience in utilizing data-driven decision-making platforms.

Ideal Candidates

The ideal candidate for the Senior Marketing Analytics & Operations Manager role will possess a blend of analytical and strategic thinking capabilities. They are expected to demonstrate strong leadership qualities and the ability to influence cross-functional teams with data-driven insights. A proactive approach to problem-solving, adaptability to changing environments, and a strong passion for enhancing mental health services will set successful candidates apart. Additionally, a commitment to fostering collaborative relationships and nurturing talent within the team is essential for driving success in this role.