Senior Marketing Communications Manager

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Written by AI from the job title and company, not by BAGGU, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Communications Manager at BAGGU will lead the strategic development and execution of comprehensive marketing and communication plans that enhance brand visibility and drive customer engagement. This role requires a creative and analytical thinker who will collaborate across teams to convey the brand’s mission and values effectively. The Senior Marketing Communications Manager will also oversee the production and distribution of marketing materials, manage public relations efforts, and measure the impact of communications strategies to refine future initiatives.

Job Responsibilities

• Develop and implement integrated marketing communication strategies that align with the overall business objectives of BAGGU.
• Create compelling narratives and content that resonate with target audiences across multiple platforms, including digital, print, and social media.
• Manage the marketing communications budget, allocating resources effectively to maximize reach and impact.
• Oversee all public relations activities, including media relations, press releases, and event sponsorships, to enhance brand reputation.
• Monitor and report on metrics to evaluate the success and effectiveness of communication campaigns.
• Collaborate with cross-functional teams, including product development and sales, to ensure messaging is consistent and supports assigned campaigns.
• Lead and mentor the marketing communications team, fostering an environment of creativity and professional growth.
• Stay updated on industry trends and competitor activities to identify opportunities for differentiation in communications efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a Master’s degree is preferred.
• A minimum of 5-7 years of experience in marketing communications or a related role, preferably within the retail or fashion industry.
• Exceptional writing, editing, and verbal communication skills with a proven track record of producing high-quality content.
• Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
• Proficiency in digital marketing tools and technologies, including social media platforms, content management systems, and email marketing software.
• Experience with media relations and a solid understanding of how to manage and build brand reputation in the public sphere.
• Analytical mindset with experience in measuring campaign success and deriving actionable insights from marketing data.

Technologies & Tools

The Senior Marketing Communications Manager will utilize an array of technologies and tools to streamline communication efforts and analyze campaign performance. Key platforms include content management systems (CMS) like WordPress, social media management tools such as Hootsuite and Buffer, email marketing software like Mailchimp, and analytics programs including Google Analytics. Familiarity with graphic design software like Adobe Creative Suite may also be beneficial for creating visual content.

Ideal Candidates

Ideal candidates for the Senior Marketing Communications Manager position at BAGGU should possess a blend of creativity and analytical skills, capable of both ideating innovative marketing campaigns and evaluating their effectiveness. The candidate should demonstrate a proactive approach to problem-solving and possess excellent interpersonal skills to foster collaboration across teams. A genuine passion for sustainability and an understanding of the fashion industry will be essential in aligning the marketing strategy with BAGGU’s core values and mission.