Senior Marketing Manager, Account-Based Marketing

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Job Overview

The Senior Marketing Manager, Account-Based Marketing at CareerPlug is responsible for developing and executing targeted marketing strategies focused on specific high-value accounts. This role involves collaborating with sales and product teams to understand customer needs and market trends, while designing personalized content and campaigns to drive engagement and conversion. The successful candidate will leverage data analytics to measure campaign effectiveness and continuously optimize efforts for maximum ROI, while also overseeing a team of marketing professionals in the execution of these strategies.

Job Responsibilities

• Develop and implement account-based marketing strategies tailored to specific high-value client segments.
• Collaborate with sales, product, and customer success teams to ensure alignment on target accounts and messaging.
• Create engaging, personalized content aimed at nurturing and converting leads from target accounts.
• Utilize data analytics and market research techniques to assess campaign performance and consumer behavior.
• Lead a team of marketing professionals, providing guidance and support for executing ABM campaigns.
• Monitor industry trends and competitors to inform strategic decision-making.
• Manage marketing budgets for ABM initiatives and ensure proper allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing, with at least 3 years focused on account-based marketing.
• Proven track record of developing successful marketing strategies that drive revenue growth.
• Strong analytical skills with experience in using data analytics tools to evaluate marketing effectiveness.
• Exceptional communication and interpersonal skills, capable of collaborating with various teams.
• Experience with marketing automation platforms, CRM systems, and digital marketing tools.

Technologies & Tools

This position utilizes various technologies and tools essential for successful account-based marketing efforts. Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot is crucial. Proficiency with CRM platforms like Salesforce, Microsoft Dynamics, or similar is required. Additionally, data analytics tools such as Google Analytics and reporting software will be employed to measure campaign performance and inform strategic decisions.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Account-Based Marketing role are those who possess a strong blend of creativity and analytical thinking. They should demonstrate a proactive approach to problem-solving, with the ability to adapt strategies based on performance metrics and market changes. Excellent leadership skills, along with the capacity to inspire and motivate a team, are essential. Furthermore, candidates should have a customer-centric mindset, understanding the unique needs and pain points of target accounts, and display a collaborative spirit that underscores the importance of cross-functional teamwork.