Senior Marketing Manager, Campaign Management and Enablement

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Worldpay, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Marketing Manager, Campaign Management and Enablement at Worldpay will play a crucial role in driving strategic marketing initiatives to enhance customer engagement and improve conversion rates. This position involves leading a team that develops and executes end-to-end marketing campaigns while leveraging data analytics to refine and optimize marketing strategies. The Senior Marketing Manager will collaborate with cross-functional teams to ensure alignment with business goals and contribute positively to Worldpay's overall mission and objectives.

Job Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns to achieve key business objectives.
• Lead a team of marketing professionals in the planning, implementation, and analysis of campaigns across multiple channels.
• Utilize data analytics to measure campaign performance and optimize strategies for maximum impact.
• Collaborate with the sales and product teams to ensure effective alignment and support of marketing initiatives.
• Manage marketing budgets, ensuring resources are allocated efficiently and effectively.
• Conduct market research to identify trends, opportunities, and customer insights that inform marketing strategies.
• Oversee the creation of marketing collateral and communication materials, ensuring brand consistency.
• Develop and maintain relationships with key stakeholders, both internal and external, to promote collaboration and partnership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing management, preferably in a B2B environment.
• Proven track record of successfully managing large-scale marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to influence and engage with various stakeholders.
• Experience with digital marketing tools and platforms, including CRM systems and marketing automation software.
• Leadership experience with a demonstrated ability to motivate and develop team members.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to support campaign management and analysis. These include customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools such as Google Analytics, and project management software. Familiarity with social media management tools and email marketing software will also be beneficial for this role.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager position at Worldpay is a results-driven professional who possesses a blend of strategic thinking and tactical execution skills. A strong collaborator, they should be able to work effectively across various departments while managing a dynamic team. Furthermore, they should demonstrate creativity in developing marketing solutions, along with excellent organizational skills to manage multiple projects simultaneously. A deep understanding of customer needs and market trends is essential, along with a commitment to fostering an inclusive and innovative workplace culture.