Senior Marketing Manager, Commercial Enablement

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Job Overview

The Senior Marketing Manager, Commercial Enablement at Abridge will play a pivotal role in driving growth and market presence through strategic marketing initiatives. This position is responsible for developing and executing integrated marketing strategies that enhance our commercial capabilities, ensuring alignment between product offerings and market needs. The ideal candidate will collaborate closely with various teams, including sales, product development, and customer success, to optimize tools and resources that empower stakeholders and drive revenue generation.

Job Responsibilities

• Develop and implement marketing strategies that support commercial enablement and drive revenue growth.
• Collaborate with sales and product teams to create marketing materials that effectively communicate product value and benefits.
• Analyze market trends and customer needs to identify opportunities for enhancing our commercial position.
• Lead cross-functional initiatives to optimize the usage of marketing tools and sales resources.
• Monitor and report on the effectiveness of marketing campaigns and enablement tools, making data-driven adjustments as necessary.
• Coordinate with external partners and agencies to ensure alignment of marketing efforts and objectives.
• Manage budgets for marketing initiatives and ensure optimal use of resources.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• 7+ years of experience in marketing, preferably within the healthcare or technology sectors.
• Proven track record in developing successful marketing strategies that drive commercial success.
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly.
• Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Experience managing cross-functional teams and leading projects to completion.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms like HubSpot, CRM systems such as Salesforce, graphic design software for creating marketing materials, and analytics tools to measure campaign performance. Additionally, proficiency in social media management tools and project management software will be essential to ensure seamless execution of initiatives.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager position possesses a blend of strategic thinking and creativity, along with a passion for enabling commercial success. They should be collaborative by nature and able to work effectively across multifunctional teams. Excellent problem-solving skills and adaptability in a fast-paced environment are crucial. A proactive approach to identifying market opportunities and an unwavering commitment to personal and professional growth will make a significant impact in this role.