Senior Marketing Manager - Demand Gen, AI SaaS

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Job Overview

The Senior Marketing Manager - Demand Gen, AI SaaS at Kismet Search will play a pivotal role in driving the go-to-market strategy for our innovative AI-driven software solutions. This position involves leading demand generation initiatives to create and nurture leads while collaborating closely with sales, product, and marketing teams. The ideal candidate will leverage data-driven insights to optimize marketing campaigns, develop targeted content strategies, and enhance customer engagement, ultimately contributing to the overall growth of our customer base and revenue stream.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies to increase lead acquisition and conversion rates.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and product launches.
• Utilize marketing automation tools to design and manage campaigns that drive engagement and lead nurturing.
• Analyze and report on campaign performance metrics and adjust strategies based on data-driven insights.
• Create compelling content strategies that resonate with target audiences across multiple channels, including email, social media, and blogs.
• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Establish KPIs and track performance, providing regular updates to senior management.
• Lead and mentor a team of marketing professionals to foster professional growth and enhance team performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in demand generation within the SaaS or technology sector.
• Proven track record of designing successful marketing campaigns that convert.
• Strong analytical skills and experience with data analytics tools, such as Google Analytics, HubSpot, or similar platforms.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Familiarity with SEO principles and digital marketing best practices.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools critical for effective demand generation. This includes marketing automation software such as HubSpot or Marketo, CRM systems like Salesforce, analytics tools such as Google Analytics, and content management systems for website management. Familiarity with social media management tools, email marketing platforms, and SEO analytics tools will also be essential for optimizing outreach efforts.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager - Demand Gen role will be highly motivated self-starters with a passion for technology and marketing innovation. They will possess strong leadership qualities with the ability to inspire and develop team members. A data-driven mindset and strategic thinking are critical, enabling them to adapt quickly to market changes and customer needs. Furthermore, exceptional communication skills coupled with a collaborative spirit will be essential for building strong relationships across teams and driving effective marketing strategies.