Senior Marketing Manager (FTC), B2B Paid Media-Corporate Segment

About this kind of role

What a Senior Marketing Manager (FTC), B2B Paid Media-Corporate Segment usually does. The employer's own details are in the listing.

Typically does: Develops and executes paid media strategies to generate leads and increase brand awareness within a business-to-business environment, specifically targeting corporate clients. This involves managing budgets, analyzing campaign performance, and optimizing campaigns across various platforms. Responsibilities also include collaborating with marketing and sales teams to align strategies and reporting on key performance indicators. A focus on data-driven decision-making and continuous improvement is essential.

Tools and skills: Proficiency in platforms like Google Ads, LinkedIn Campaign Manager, and potentially other advertising networks, alongside strong analytical skills, experience with marketing automation software, and a solid understanding of B2B marketing principles.

Good fit for: Individuals with a proven track record in B2B paid media, a strategic mindset, and the ability to thrive in a fast-paced environment are typically successful in this role.