Senior Marketing Manager, Go-To-Market, US Sports Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Go-To-Market, US Sports Marketing at myGwork will play a pivotal role in developing and executing innovative marketing strategies that captivate and engage the LGBTQ+ community within the sports industry. This position oversees the entire go-to-market process, from ideation to execution, ensuring alignment with brand vision and objectives. The successful candidate will collaborate cross-functionally to optimize marketing initiatives, drive brand awareness, and enhance customer engagement, all while advocating for inclusivity within the sports marketing landscape.

Job Responsibilities

• Develop and implement comprehensive go-to-market strategies targeted specifically at the US Sports Marketing sector.
• Conduct market research to identify trends, consumer behavior, and competitive positioning.
• Collaborate with internal teams to create integrated marketing campaigns that resonate with LGBTQ+ audiences.
• Monitor and analyze the effectiveness of marketing initiatives, using insights to refine approaches and strategies.
• Manage relationships with key stakeholders, including partners, sponsors, and community organizations, to enhance brand visibility.
• Oversee the marketing budget, ensuring all initiatives deliver maximum impact and ROI.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role within the sports industry.
• Proven track record of developing successful go-to-market strategies.
• Strong understanding of LGBTQ+ community dynamics and sports marketing trends.
• Exceptional analytical skills and experience utilizing data-driven insights to inform decisions.
• Excellent written and verbal communication skills, with the ability to engage diverse audiences.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Senior Marketing Manager will regularly utilize a variety of technologies and tools to streamline marketing operations, including customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, and data analytics tools like Google Analytics. Proficiency in content management systems (CMS) and social media management tools will also be essential for executing digital marketing strategies and monitoring engagement across various platforms.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position will be innovative thinkers with a passion for sports and advocacy within the LGBTQ+ community. They will demonstrate strong leadership capabilities, fostering collaboration and creativity among team members. Successful candidates will possess a strategic mindset, complemented by a hands-on approach to execution, and will excel in building relationships with customers and stakeholders. Additionally, they will be committed to promoting inclusivity and diversity in all marketing efforts, embodying a strong alignment with myGwork’s mission and values.