Senior Marketing Manager, Search Marketing Optimization

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About this kind of role

What a Senior Marketing Manager, Search Marketing Optimization usually does. The employer's own details are in the listing.

Typically does: Develops and executes search marketing strategies to increase brand visibility and drive qualified traffic to websites. This includes managing paid search campaigns, optimizing website content for search engines, and analyzing campaign performance to identify areas for improvement. Responsibilities often involve keyword research, ad copywriting, bid management, and staying current with search engine algorithm updates. They may also oversee a team of marketing specialists.

Tools and skills: Proficiency in Google Ads, Google Analytics, Search Engine Optimization (SEO) tools like SEMrush or Ahrefs, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and a proven track record of success in search marketing are often well-suited for this role.