Senior Marketing Operations Manager

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Job Overview

The Senior Marketing Operations Manager at Included Health will play a pivotal role in optimizing and managing all marketing operations processes to ensure seamless execution and delivery of marketing initiatives. This position requires a strategic thinker with a deep understanding of marketing automation, data analysis, and campaign execution. The successful candidate will collaborate with cross-functional teams to enhance operational efficiency, drive revenue growth, and leverage analytical tools to inform decision-making while ensuring alignment with corporate objectives.

Job Responsibilities

• Lead the development and execution of marketing operations strategies that align with business goals.
• Manage the marketing technology stack, including CRM systems, marketing automation platforms, and analytics tools.
• Oversee campaign management processes, from planning and execution to tracking and reporting on outcomes.
• Develop and maintain standardized marketing processes and documentation to ensure operational efficiency.
• Collaborate with marketing and sales teams to align on lead generation and nurturing strategies.
• Analyze performance metrics and create reports to provide actionable insights for ongoing campaigns.
• Train and support marketing team members in best practices for marketing operations.
• Monitor industry trends and implement improvements based on competitive analysis and market research.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 5 years’ experience in marketing operations or a related field, preferably in a B2B environment.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with a proven ability to interpret data and drive actionable insights.
• Excellent project management skills, with the ability to multitask and prioritize effectively.
• Exceptional communication skills, both written and verbal, with the capability to communicate complex ideas clearly.
• Experience with budget management and resource allocation in marketing initiatives.

Technologies & Tools

The Senior Marketing Operations Manager will utilize a variety of technologies and tools to optimize marketing efforts, including marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, and analytics tools such as Google Analytics and Tableau. Familiarity with project management software (e.g., Asana, Trello) will also be beneficial in coordinating campaigns and ensuring deadlines are met.

Ideal Candidates

The ideal candidates for this position will demonstrate a balance of analytical prowess and creative strategic thinking. They should possess a proactive attitude with the ability to drive initiatives forward independently while fostering collaboration within teams. Excellent interpersonal skills, coupled with strong organizational abilities, will be essential to succeed in a fast-paced environment. Furthermore, candidates should exhibit adaptability in overcoming challenges and a genuine passion for enhancing marketing operations to create value for Included Health.