Senior Marketing Operations Manager - Lead Management

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Job Overview

The Senior Marketing Operations Manager - Lead Management at Axonius will play a pivotal role in refining and advancing our lead management processes, ensuring that our marketing efforts efficiently translate into actionable opportunities for the sales team. This position calls for a strategic thinker who can manage complex projects, collaborate with cross-functional teams, and leverage data-driven insights to optimize lead generation and conversion. The incumbent will be responsible for overseeing lead scoring, nurturing campaigns, and performance analytics to enhance overall marketing effectiveness while maintaining a focus on driving quality leads to support revenue growth.

Job Responsibilities

• Develop and implement lead management strategies that align with marketing and sales goals.
• Oversee lead scoring criteria and continuously refine them to enhance lead quality and conversion rates.
• Manage automated lead nurturing workflows and collaborate with the content team to ensure timely delivery of relevant materials.
• Analyze and report on marketing campaign performance, providing insights to stakeholders on lead generation efforts.
• Facilitate collaboration between marketing and sales teams to establish clear communication and processes for lead handoff.
• Implement and optimize CRM and marketing automation tools to streamline lead management processes.
• Train and mentor junior team members on lead management best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing operations, lead management, or a similar role.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Strong analytical skills and experience with data analysis and reporting tools.
• Exceptional project management skills, with the ability to oversee multiple projects simultaneously.
• Excellent communication and interpersonal skills, with a collaborative mindset.
• Understanding of lead nurturing best practices and customer journey mapping.

Technologies & Tools

The Senior Marketing Operations Manager will utilize a variety of technologies and tools to effectively manage lead operations. This includes marketing automation systems such as HubSpot or Marketo, customer relationship management (CRM) software including Salesforce, and analytics platforms to measure campaign performance. Familiarity with data visualization tools is also essential for reporting insights and trends to the marketing and sales teams.

Ideal Candidates

The ideal candidate for the Senior Marketing Operations Manager - Lead Management position should exhibit a proactive approach to problem-solving and possess strong strategic planning capabilities. They should be detail-oriented, with the ability to interpret complex data and transform insights into actionable strategies. A successful individual will have a strong collaborative spirit and a customer-centric mindset, engaging effectively with both marketing and sales stakeholders to drive results. Additionally, adaptability and a continuous improvement ethos are essential to thrive in a dynamic work environment like Axonius.