Senior Marketing Operations Manager

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Written by AI from the job title and company, not by Smartsheet, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Operations Manager at Smartsheet will play a pivotal role in enhancing our marketing effectiveness and efficiency. This position will oversee the development and execution of marketing strategies that utilize both technology and data analytics to maximize campaign performance and drive growth. The ideal candidate will collaborate with cross-functional teams to ensure cohesive execution of marketing initiatives, implement operational best practices, and lead efforts in analyzing data to inform strategic decisions.

Job Responsibilities

• Develop and manage marketing operations processes to enhance effectiveness and efficiency across campaigns.
• Oversee the implementation of marketing automation platforms and other digital tools to optimize outreach and engagement strategies.
• Collaborate with marketing and sales teams to ensure alignment on campaign goals and performance metrics.
• Analyze marketing performance data to provide actionable insights and recommendations for continuous improvement.
• Lead the training and development of team members on marketing technologies and operational best practices.
• Develop workflows and processes that streamline operations and improve data accuracy and reporting capabilities.
• Manage vendor relationships and oversee contracts related to marketing technologies and services.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in marketing operations or related fields, preferably in a B2B environment.
• Strong proficiency in marketing automation tools (such as HubSpot, Marketo, or similar platforms).
• Experience with CRM systems (Salesforce preferred) and analytics tools (Google Analytics, Tableau, etc.).
• Exceptional analytical and problem-solving skills with a data-driven mindset.
• Proven ability to streamline processes and implement best practices in a marketing environment.
• Excellent interpersonal and communication skills, with a track record of effective collaboration across teams.

Technologies & Tools

The Senior Marketing Operations Manager will leverage a variety of technologies and tools, including advanced marketing automation platforms like HubSpot and Marketo, customer relationship management (CRM) systems such as Salesforce, and analytics tools including Google Analytics and Tableau. Familiarity with project management tools (e.g., Asana, Trello) and data visualization software is essential to manage campaigns and report on performance metrics effectively.

Ideal Candidates

Ideal candidates for the Senior Marketing Operations Manager position will possess strong leadership qualities and possess a proactive approach to their work. They will be detail-oriented with an analytical mindset and have a passion for leveraging data to drive marketing success. Strong communication skills and the ability to build relationships across departments will be essential for fostering collaboration. The ideal candidate is adaptable and capable of navigating complex challenges with elegance, ensuring that marketing initiatives align with overall strategic objectives.