Senior Media Campaign Manager

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Written by AI from the job title and company, not by Cart.com, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Media Campaign Manager at Cart.com will play a pivotal role in strategizing, executing, and optimizing media campaigns that elevate the brand's presence and engagement across various platforms. This position will involve overseeing all aspects of media planning and buying, including data analysis and performance metrics, to drive effective marketing outcomes. The ideal candidate will work closely with cross-functional teams, leveraging their expertise to develop innovative strategies that align with business objectives and enhance customer relationships.

Job Responsibilities

• Design and implement comprehensive media strategies to enhance brand recognition and market position.
• Oversee the planning, execution, and optimization of digital media campaigns across multiple channels, including social media, display, and native advertising.
• Analyze campaign performance metrics to identify trends and insights, optimizing campaigns for maximum ROI.
• Collaborate with creative teams to ensure effective alignment of messaging and branding in all media executions.
• Manage relationships with external media vendors and partners to negotiate contracts, placements, and pricing strategies.
• Conduct thorough market research to stay updated on industry trends, competitive activities, and consumer behaviors.
• Prepare and present regular reports to stakeholders outlining campaign performance and strategic recommendations.
• Mentor and guide junior team members, fostering a culture of professional growth and collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in media campaign management, preferably with a strong focus on digital media.
• Proficiency in media analytics tools and platforms (e.g., Google Analytics, Facebook Ads Manager, etc.).
• Strong knowledge of performance marketing metrics and KPIs.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven expertise in developing and executing effective media strategies that deliver measurable results.
• Exceptional analytical skills with a data-driven mindset.

Technologies & Tools

The Senior Media Campaign Manager will utilize a variety of technologies and tools to manage and analyze campaigns, including but not limited to:

• Google Analytics for tracking and reporting website traffic and marketing campaign performance.
• Social media advertising platforms such as Facebook Ads and LinkedIn Ads for targeted campaign execution.
• CRM systems (e.g., HubSpot or Salesforce) for managing customer relationships and engagement analytics.
• Project management tools (e.g., Asana or Trello) to facilitate workflow and team collaboration.

Ideal Candidates

The ideal candidates for the Senior Media Campaign Manager position at Cart.com are those who exhibit a strong passion for marketing and media strategy, paired with exceptional organizational skills and attention to detail. They should be innovative thinkers, able to adapt quickly in a dynamic environment while prioritizing tasks effectively. A collaborative spirit and the ability to inspire and lead team members are crucial, as is a deep analytical mindset to derive actionable insights from complex data sets. Candidates should also demonstrate a commitment to staying at the forefront of industry trends and best practices.