Senior Partner Marketing Director, Strategic Alliances (Remote, East Coast)

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Overview

The Senior Partner Marketing Director, Strategic Alliances at Dynatrace is a pivotal leadership role responsible for driving partner marketing initiatives that enhance the visibility and adoption of Dynatrace solutions through strategic alliances. This position requires a strong marketer who can develop and execute collaborative partner strategies that align with corporate goals. The ideal candidate will work closely with cross-functional teams and external partners to create compelling marketing campaigns, ensure the effective execution of partner programs, and deliver measurable results.

Job Responsibilities

• Develop and implement comprehensive partner marketing strategies that drive engagement and revenue growth.
• Collaborate with the sales and partner management teams to identify and prioritize key partners.
• Create and manage marketing collateral, including case studies, presentations, and digital content, tailored to partner requirements.
• Oversee and measure the effectiveness of marketing campaigns to optimize performance and achieve targets.
• Build strong relationships with partners through effective communication and proactive engagement strategies.
• Lead partner co-marketing initiatives and campaigns, ensuring timely execution and alignment with overall branding.
• Manage partner branding guidelines and ensure adherence across all marketing materials.
• Utilize analytics to track performance metrics and provide actionable insights to partners and internal stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• A minimum of 8 years of experience in partner marketing or strategic marketing roles within the technology sector.
• Proven track record of developing successful marketing strategies that have driven partner engagement and revenue.
• Strong understanding of digital marketing tactics and their application in partner marketing.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Demonstrated ability to work collaboratively across teams and foster strong partnerships.
• Analytical mindset, with experience using analytics tools to measure marketing effectiveness.

Technologies & Tools

The Senior Partner Marketing Director will leverage various marketing technologies and tools to optimize campaigns and measure performance. Familiarity with CRM systems (preferably Salesforce), marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics), and digital marketing software will be essential to effectively manage partner engagements and marketing activities.

Ideal Candidates

The ideal candidates for this position are strategic thinkers with a strong marketing acumen and a collaborative spirit. They should possess a passion for technology and partner engagement, demonstrating the ability to navigate complex partnerships effectively. A successful candidate will be proactive, resourceful, and results-driven, able to thrive in a fast-paced environment while maintaining a focus on building long-term relationships with partners. Strong leadership capabilities and a commitment to driving growth through innovative marketing practices are critical for success in this role.