Senior Performance Marketing Manager – Amazon

About this kind of role

What a Senior Performance Marketing Manager – Amazon usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid advertising campaigns across various digital channels to drive customer acquisition and revenue growth. This involves analyzing campaign performance data, identifying trends, and implementing strategies to improve key metrics like conversion rates and return on ad spend. They often lead a team of performance marketing specialists, providing guidance and mentorship. A Senior Performance Marketing Manager is responsible for budget allocation and ensuring campaigns align with overall marketing objectives.

Tools and skills: Proficiency in advertising platforms such as Google Ads, Amazon Advertising, and social media advertising tools, alongside strong analytical skills, data visualization software, and experience with A/B testing methodologies.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and experience leading and developing high-performing marketing teams.