Senior Performance Marketing Manager (Remote, Miami)

About this kind of role

What a Senior Performance Marketing Manager (Remote, Miami) usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid advertising campaigns across various digital channels to maximize return on investment. This includes planning, executing, and analyzing campaigns on platforms like Google Ads, social media, and display networks. A Senior Performance Marketing Manager also monitors key performance indicators, identifies areas for improvement, and implements data-driven strategies to enhance campaign effectiveness. They often lead and mentor junior team members, contributing to the overall marketing strategy.

Tools and skills: Proficiency in Google Analytics, Google Ads, social media advertising platforms (Facebook, Instagram, LinkedIn, Twitter), data visualization tools, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and experience in managing complex digital marketing campaigns often thrive in this role.