Senior Principal Global Integrated Marketing Manager - Acute Care Monitoring

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Job Overview

The Senior Principal Global Integrated Marketing Manager - Acute Care Monitoring at Medtronic is responsible for driving the marketing strategy and execution for our acute care monitoring portfolio on a global scale. This role involves collaborating with cross-functional teams to develop and implement innovative marketing programs that enhance product visibility and customer engagement. This position is key to understanding market dynamics, customer needs, and competitive landscape, ultimately leading to increased market share and customer satisfaction for our acute care monitoring solutions.

Job Responsibilities

• Develop and implement global marketing strategies for the Acute Care Monitoring portfolio.
• Collaborate with product management, sales, and R&D teams to create compelling value propositions and messaging.
• Conduct market research and analysis to identify trends, competitive positioning, and customer insights.
• Manage integrated marketing campaigns that drive customer engagement and generate leads.
• Oversee digital marketing initiatives, including content creation, social media, and email campaigns.
• Analyze campaign performance and metrics to optimize marketing efforts and achieve business goals.
• Provide leadership and mentorship to junior marketing team members.
• Coordinate with global marketing and local teams to ensure alignment in strategy and execution.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or relevant field; MBA preferred.
• A minimum of 8 years of experience in global marketing roles, preferably in the medical device or healthcare industry.
• Proven experience in integrated marketing strategy development and execution.
• Strong analytical skills with a data-driven approach to decision making.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience managing budgets and working in a fast-paced, collaborative environment.
• Knowledge of regulatory requirements in the medical device industry is a plus.

Technologies & Tools

The Senior Principal Global Integrated Marketing Manager will utilize a variety of technologies and tools to fulfill their responsibilities, including CRM systems such as Salesforce, marketing automation software like HubSpot or Marketo, data analytics tools such as Tableau or Google Analytics, and social media platforms for targeted marketing campaigns. Proficiency in Microsoft Office Suite and project management tools is also essential.

Ideal Candidates

Ideal candidates for this position are those who exhibit strong leadership qualities, possess a proactive approach to problem-solving, and demonstrate exceptional strategic thinking abilities. They should be adaptable and able to thrive in a dynamic environment, with a passion for medical technology and a commitment to improving patient outcomes. A collaborative spirit, along with the ability to engage with diverse global teams, will further enhance their fit for the challenges and responsibilities of this role.