Senior Product Marketing Manager

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Written by AI from the job title and company, not by AdRoll, a division of NextRoll, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager at AdRoll, a division of NextRoll, will oversee the development and execution of product marketing strategies that drive demand and engagement for our product suite. This role will require a strategic thinker who can analyze market trends, manage cross-functional collaboration, and ensure consistent messaging across all channels. The successful candidate will leverage their expertise to enhance product positioning and drive the overall marketing effectiveness to support the company's growth objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with company goals and initiatives.
• Conduct market research to identify customer needs, competitor offerings, and industry trends.
• Create compelling product messaging and positioning that resonates with target audiences.
• Collaborate with sales, product management, and customer success teams to optimize go-to-market strategies.
• Manage product launches and promotional initiatives, ensuring alignment with internal stakeholders.
• Monitor and analyze campaign effectiveness, making data-driven recommendations for continuous improvement.
• Develop sales enablement tools and materials to empower the sales team and enhance customer engagement.
• Present product marketing strategies and insights to executive leadership and key stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related roles, preferably in a technology or SaaS environment.
• Strong analytical skills with the ability to interpret data and market insights.
• Proficient in product positioning, messaging, and developing sales enablement resources.
• Exceptional written and verbal communication skills.
• Experience with digital marketing strategies and tools, including CRM software and analytics platforms.
• Ability to manage multiple projects concurrently while maintaining attention to detail.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools including CRM systems like Salesforce, marketing automation platforms such as HubSpot, analytics tools like Google Analytics, and collaboration software including Slack and Asana. Proficiency in digital marketing tools and social media management applications will also be essential for effective campaign execution.

Ideal Candidates

The ideal candidates for this position are individuals who possess a strong blend of creative and analytical thinking. They should be proactive problem-solvers with excellent collaboration skills and the ability to work efficiently in a fast-paced environment. A passion for technology and staying current with market trends is crucial, as is a track record of successful product marketing methodologies. They should demonstrate adaptability, resilience, and a commitment to achieving both personal and team objectives.