Senior Product Marketing Manager - Contact Centers

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Written by AI from the job title and company, not by Invoca, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager - Contact Centers at Invoca will play a pivotal role in enhancing our position within the contact center market. This individual will be responsible for developing and executing strategic product marketing initiatives, collaborating closely with cross-functional teams to drive product adoption, customer engagement, and revenue growth. The successful candidate will utilize market insights and customer feedback to refine our product offerings, ensuring that they meet the evolving needs of our clients while positioning Invoca as a leader in the industry.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies for our contact center solutions.
• Conduct market research and competitive analysis to identify opportunities for product differentiation.
• Collaborate with product management, sales, and customer success teams to align marketing efforts with product roadmap and customer needs.
• Create compelling product positioning, messaging, and sales enablement materials to empower the sales team.
• Design and execute go-to-market plans for new product launches and feature releases.
• Analyze performance metrics to assess the effectiveness of marketing campaigns and adjust strategies accordingly.
• Engage with key customers to gather insights and feedback to inform product improvements.
• Participate in industry events, webinars, and conferences to represent Invoca and promote our offerings.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 5 years of product marketing experience, particularly within the technology or telecommunications sectors.
• Proven experience in marketing contact center solutions or related software products.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional verbal and written communication skills, with a strong attention to detail.
• Ability to thrive in a fast-paced environment and work on multiple projects simultaneously.
• Demonstrated ability to collaborate effectively across all levels of an organization.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools to support their marketing efforts, including customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and content management systems. Familiarity with communication and collaboration tools such as Zoom, Slack, and project management software like Asana or Trello will also be essential for effective cross-functional teamwork and project execution.

Ideal Candidates

The ideal candidates for this position will possess a strategic mindset and an entrepreneurial spirit, with a deep understanding of customer needs and market dynamics. They will demonstrate strong leadership capabilities, be highly adaptable, and exhibit exceptional problem-solving skills. A passion for technology and an ability to translate complex concepts into accessible and compelling marketing narratives will set them apart. Candidates should also be driven by results and embody a customer-centric approach in their work, ensuring that all marketing efforts resonate with and deliver value to Invoca's target audience.