Senior Product Marketing Manager (Contract)

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Job Overview

The Senior Product Marketing Manager (Contract) at Get It Recruit - Marketing will be primarily responsible for driving the go-to-market strategy and execution for our product portfolio. This role will encompass market research, customer segmentation, positioning, and messaging to enhance product visibility and adoption. The ideal candidate will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure alignment and achieve business objectives while also analyzing market trends to identify opportunities for growth and improved customer engagement.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business goals.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Collaborate with product management to define product features based on customer feedback and market insights.
• Create compelling marketing collateral, including sales presentations, product datasheets, and case studies.
• Manage product launches, coordinating efforts across various departments to ensure successful execution.
• Analyze campaign performance metrics and adjust strategies to maximize ROI.
• Train and support sales teams with product knowledge and marketing materials.
• Engage with customers and stakeholders to gather insights and improve product offerings.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or a related role.
• Proven track record of managing successful product launches.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent written and verbal communication skills.
• Experience in developing and executing marketing strategies for technology products is preferred.
• Proficient in marketing tools and software, including CRM systems.

Technologies & Tools

The Senior Product Marketing Manager will leverage a variety of technologies and tools, including marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), CRM systems (e.g., Salesforce), and project management software (e.g., Asana, Trello) to execute marketing strategies and track performance.

Ideal Candidates

The ideal candidate will possess a strategic mindset, demonstrating creativity and analytical thinking. They should be adaptable in a fast-paced environment and have a passion for understanding customer needs. Excellent interpersonal skills and the ability to work collaboratively with cross-functional teams are essential, along with a self-starter attitude that drives results and innovation.