Senior Regional Marketing Manager- Latin American (LATAM)

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Position Overview

The Senior Regional Marketing Manager for Latin America (LATAM) at Workiva will be primarily responsible for developing and executing comprehensive marketing strategies that resonate within the LATAM market. This role involves collaborating with cross-functional teams to enhance brand presence, drive product awareness, and increase customer engagement. The manager will leverage market research insights to tailor marketing initiatives, ensuring alignment with regional business objectives while contributing to the overall growth and success of Workiva in the region.

Job Responsibilities

• Develop and implement strategic marketing plans that are aligned with Workiva's business goals in the LATAM region.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape within the LATAM markets.
• Collaborate with sales, product management, and other departments to ensure cohesive marketing strategies.
• Oversee the execution of campaigns across various channels including digital marketing, events, and public relations.
• Manage the marketing budget effectively to maximize ROI on all marketing initiatives.
• Analyze the performance of marketing campaigns and refine strategies for various demographic segments.
• Build and maintain relationships with key stakeholders, partners, and industry influencers.
• Monitor and report on market trends and the competitive landscape to inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing roles, with at least 3 years in a managerial capacity.
• Proven experience in developing successful marketing strategies specifically for the LATAM market.
• Strong understanding of digital marketing tools and metrics, along with experience in managing multi-channel campaigns.
• Familiarity with marketing automation platforms and CRM software.
• Fluent in both English and Spanish; Portuguese proficiency is advantageous.
• Exceptional communication, leadership, and project management skills.

Technologies & Tools

The Senior Regional Marketing Manager will utilize a variety of technologies and tools to effectively execute marketing strategies. Familiarity with marketing automation systems such as Marketo or HubSpot, CRM software like Salesforce, and analytics tools including Google Analytics is essential. Additionally, proficiency in social media management tools, email marketing platforms, and various content management systems will be crucial for monitoring and optimizing campaign performance.

Ideal Candidates

The ideal candidate for the Senior Regional Marketing Manager position would possess a proactive and tactical mindset, capable of navigating the dynamics of the LATAM market. They should demonstrate strong analytical skills, enabling them to interpret data effectively and make informed decisions. A passion for innovation and a drive to achieve results in a fast-paced environment will set them apart. Moreover, the candidate should embody excellent interpersonal skills, fostering collaborative relationships across diverse teams and stakeholders while aligning with Workiva’s core values.