Senior Vice President of Marketing Communications

The Senior Vice President of Marketing Communications provides executive leadership for the organization's integrated marketing communications strategy, brand messaging, and external communication initiatives. This role oversees corporate messaging, public relations, marketing campaigns, content strategy, and communication channels to strengthen brand awareness, maintain consistent market positioning, and support business objectives. Working closely with executive leadership and cross-functional teams, the SVP ensures that communication programs effectively engage customers, business partners, media, and other stakeholders while reinforcing the organization's reputation and long-term growth priorities.

1. Marketing Communications Strategy: Develop and lead the organization's integrated marketing communications strategy, aligning messaging, campaign priorities, and communication activities with corporate objectives.
2. Brand Messaging and Positioning: Establish consistent brand messaging frameworks, communication standards, and value propositions across marketing channels, business units, and customer touchpoints.
3. Integrated Marketing Campaigns: Oversee the planning and execution of integrated campaigns across digital, traditional, content, and other communication channels to support brand awareness and commercial objectives.
4. Corporate Communications: Guide corporate communication initiatives, ensuring that organizational announcements, business updates, and stakeholder communications are accurate, consistent, and aligned with the company's strategic direction.
5. Public Relations and Media Strategy: Direct media relations and public relations programs, developing relationships with relevant media organizations and coordinating communications that support brand visibility and reputation.
6. Content Strategy and Development: Oversee the creation of marketing content, executive communications, thought leadership materials, presentations, and other communication assets for key audiences.
7. Digital Communications: Lead digital communication strategies across websites, email, social media, and other online platforms to strengthen audience engagement and maintain consistent brand representation.
8. Audience and Market Insights: Use market research, customer feedback, audience behavior, and campaign analytics to refine messaging strategies and improve communication effectiveness.
9. Executive Communication Support: Partner with executive leadership to develop speeches, presentations, corporate announcements, leadership messages, and other high-level communication materials.
10. Communication Planning and Coordination: Collaborate with marketing, sales, product, customer experience, and business development teams to ensure communication programs support product initiatives and broader business priorities.
11. Reputation and Issues Management: Oversee communication planning for sensitive business developments and reputational issues, coordinating timely, accurate, and appropriate responses with relevant internal stakeholders.
12. Marketing Performance Measurement: Establish performance indicators to evaluate campaign reach, audience engagement, brand awareness, communication effectiveness, and contribution to business objectives.
13. Budget and Agency Management: Oversee marketing communications budgets, external agencies, media relationships, and vendor partnerships to ensure effective resource allocation and execution quality.
14. Leadership and Team Development: Lead and develop marketing communications, public relations, and content teams, establish performance expectations, and foster a collaborative culture focused on creativity, consistency, and measurable results.

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field.
• Master's degree in Business Administration, Marketing, Strategic Communications, or a related discipline preferred.
• Professional certifications or executive training in integrated marketing communications, public relations, digital marketing, or brand management are advantageous.

• 12–15 years of progressive experience in marketing communications, corporate communications, public relations, brand marketing, or related functions.
• At least 7 years of experience in senior leadership roles overseeing integrated communications programs, marketing teams, or corporate messaging initiatives.
• Demonstrated experience developing and executing multi-channel marketing communications strategies that support brand positioning and business objectives.
• Strong knowledge of public relations, media relations, content strategy, digital communications, campaign management, and brand governance.
• Experience managing external agencies, communication budgets, executive messaging, and cross-functional marketing initiatives.
• Proven ability to lead teams, manage complex communication programs, and communicate effectively with executive leadership and external stakeholders.
• Excellent strategic thinking, writing, presentation, leadership, and stakeholder management skills.