SEO Manager - Global Sports iGaming Brand - Remote

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Job Overview

The SEO Manager for a Global Sports iGaming Brand at Propel will play a critical role in developing and implementing effective search engine optimization strategies to enhance the visibility of our online platforms. This position will involve analyzing data to drive organic growth, optimizing content for search engines, coordinating with cross-functional teams, and keeping abreast of the latest trends in the iGaming and SEO landscapes. The SEO Manager will leverage analytical skills to assess performance metrics and deliver actionable insights to drive long-term success in a competitive market.

Job Responsibilities

• Develop and execute comprehensive SEO strategies to improve site visibility and ranking across multiple international markets.
• Conduct on-page and off-page SEO audits to identify areas for improvement and implement best practices.
• Analyze website performance using Google Analytics, Search Console, and other SEO tools, providing regular reports and updates to stakeholders.
• Collaborate with content teams to create engaging and optimized content that meets SEO standards and user intent.
• Stay updated on the latest SEO trends, algorithm changes, and best practices in the iGaming industry.
• Manage relationships with external vendors and agencies to enhance SEO initiatives.
• Identify opportunities for link building and outreach to improve domain authority and backlink profiles.
• Oversee keyword research and implement effective targeting strategies to optimize paid and organic search performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in SEO, preferably within the iGaming or online gaming industry.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
• Solid understanding of Google Analytics and Google Search Console functionalities and reporting.
• Experience with HTML, CSS, JavaScript, and their impact on SEO performance.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously.
• Excellent analytical skills with a data-driven approach to problem solving.
• Strong verbal and written communication skills, with the ability to synthesize technical information for diverse audiences.

Technologies & Tools

The SEO Manager will utilize a range of technologies and tools to perform their duties effectively. Key tools include SEO analytics software such as SEMrush and Ahrefs for keyword tracking and site audits, Google Analytics and Google Search Console for performance assessment, and collaboration platforms like Slack and Asana for team communication and task management. Familiarity with CMS systems, particularly WordPress, is also essential for optimizing content implementation.

Ideal Candidates

Ideal candidates for the SEO Manager position will possess a strong blend of technical SEO skills, analytical prowess, and creative thinking. They should demonstrate an ability to adapt quickly to the fast-paced nature of the iGaming industry and have a passion for enhancing digital presence. Strong interpersonal skills, a collaborative mindset, and a commitment to continuous learning will significantly contribute to their success in this role. Candidates should also show a proactive approach toward identifying new opportunities for growth and innovation in SEO practices.