SEO Marketing Manager - Remote (NY, NJ, CT, PA)

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Written by AI from the job title and company, not by SightMD, so some details may not match this job. The employer's own page has the real description.

Overview

The SEO Marketing Manager at SightMD will be responsible for developing and executing search engine optimization strategies to enhance the online presence and visibility of the company. This role encompasses performing keyword research, analyzing website performance metrics, optimizing content, and implementing SEO best practices. The ideal candidate will work closely with cross-functional teams to drive organic traffic growth, improve rankings on search engines, and ultimately contribute to the company's overall marketing objectives.

Job Responsibilities

• Develop and execute comprehensive SEO strategies to drive organic traffic to the SightMD website.
• Conduct keyword research, competitive analysis, and ongoing website audits to identify areas for improvement.
• Optimize website content, including landing pages and blog posts, ensuring alignment with SEO best practices.
• Collaborate with content creators and marketing team to develop engaging, SEO-friendly content.
• Monitor and analyze website performance using tools such as Google Analytics, SEMrush, and Google Search Console.
• Implement strategies for link building and improving domain authority.
• Stay current with SEO trends and algorithm changes to ensure that strategies remain relevant.
• Create regular reports on SEO performance metrics and present findings to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in SEO and digital marketing.
• Strong understanding of search engine algorithms and ranking strategies.
• Proficient in using SEO tools such as Ahrefs, Moz, or Screaming Frog.
• Experience with Google Analytics and Google Ads, including campaign management.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The SEO Marketing Manager will leverage a variety of tools and technologies to perform their role effectively. These include Google Analytics for tracking website traffic and performance, SEMrush for keyword research and competitor analysis, Ahrefs for backlink monitoring, and various content management systems (CMS) for optimizing on-site content. Familiarity with HTML and CSS is also beneficial for implementing SEO changes directly on the website.

Ideal Candidates

The ideal candidates for the SEO Marketing Manager position at SightMD are proactive, data-driven individuals who possess a strong passion for digital marketing and SEO. They should demonstrate exceptional analytical skills, allowing them to interpret metrics and translate data into actionable insights. A collaborative mindset is essential, as the role requires working effectively with various teams. Furthermore, adaptability and a commitment to continuous learning are crucial for keeping up with the evolving landscape of search engine optimization.