Services Marketing Manager, EPM

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Written by AI from the job title and company, not by Thermo Fisher Scientific, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Services Marketing Manager for EPM at Thermo Fisher Scientific plays a crucial role in driving the strategic marketing initiatives for the company's Environmental and Process Monitoring (EPM) services. This position is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, generate leads, and support revenue growth. The ideal candidate will work collaboratively with cross-functional teams to ensure that service offerings are effectively promoted and aligned with marketplace needs, while leveraging market insights and trends to inform decision-making.

Job Responsibilities

• Develop and implement marketing strategies and plans to promote EPM services to targeted audiences.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Collaborate with sales teams to create effective marketing collateral and tools that support sales efforts.
• Oversee the execution of promotional campaigns, including digital marketing, events, and trade shows.
• Manage the marketing budget, ensuring effective allocation of resources across initiatives.
• Analyze campaign performance metrics and adjust strategies to optimize results.
• Foster relationships with key stakeholders, both internal and external, to enhance service visibility.
• Lead cross-functional teams to align marketing initiatives with product development and customer support functions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing, preferably in a B2B environment.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.
• Proficient in digital marketing channels including SEO, SEM, social media, and email marketing.

Technologies & Tools

This position will utilize a range of technologies and tools including Customer Relationship Management (CRM) software, marketing automation platforms, data analysis and reporting tools, social media management applications, and digital marketing analytics software. Familiarity with content management systems (CMS) and graphic design tools such as Adobe Creative Suite will also be beneficial.

Ideal Candidates

The ideal candidate for the Services Marketing Manager, EPM position is an innovative thinker who is passionate about marketing and technology. They should possess strong leadership qualities and demonstrate a proactive approach to problem-solving. A customer-centric mindset, combined with a results-oriented attitude, will be key to driving the success of marketing initiatives. The candidate should also be adaptable to change and open to learning new skills as market dynamics evolve.