Services Marketing Manager, EPM

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Written by AI from the job title and company, not by Thermo Fisher Scientific, so some details may not match this job. The employer's own page has the real description.

Overview

The Services Marketing Manager for EPM at Thermo Fisher Scientific is responsible for developing and executing strategic marketing initiatives that drive the growth and visibility of our services within the EPM (Enterprise Product Management) sector. This role encompasses market research, campaign strategy, and cross-functional collaboration to enhance customer engagement and retention, ultimately contributing to the overall business objectives of the organization. The ideal candidate will be adept at analyzing market trends, crafting compelling marketing messaging, and leveraging channels to maximize outreach and effectiveness.

Job Responsibilities

• Develop and implement comprehensive marketing plans for EPM service offerings.
• Conduct market research to identify customer needs and competitive landscape.
• Create value propositions and messaging that resonate with target audiences.
• Collaborate with cross-functional teams including sales, product development, and customer support to ensure alignment on service offerings.
• Manage marketing budgets and track ROI on campaigns and initiatives.
• Analyze performance metrics and adjust strategies as necessary to optimize results.
• Lead the development of marketing collateral, including presentations, brochures, and digital content.
• Organize and participate in trade shows, conferences, and promotional events to showcase EPM services.
• Build and maintain relationships with key stakeholders and industry influencers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing roles, preferably in a technology or scientific services environment.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficient with marketing automation tools and CRM software.
• Demonstrated ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Services Marketing Manager will primarily utilize marketing automation platforms, customer relationship management (CRM) software, and analytics tools. Familiarity with digital marketing technologies such as email marketing solutions, social media platforms, and content management systems is essential. Knowledge of data visualization tools and market research databases will also support the role’s ability to execute effective marketing strategies.

Ideal Candidates

The ideal candidate for the Services Marketing Manager position at Thermo Fisher Scientific is someone who possesses a strategic mindset combined with a tactical approach to execution. They should be innovative thinkers who are comfortable utilizing data analytics to inform decision-making. Strong interpersonal skills and the ability to work well under pressure are crucial, as is a passion for driving growth in a scientific and technological context. Candidates should demonstrate adaptability and a positive attitude toward collaboration, displaying a commitment to enhancing customer satisfaction and business success.